Scott Hanselman

Business Profile

Core Value Proposition

Scott Hanselman provides education and thought leadership for developers through his blog, podcasts, talks, and books.

Target Customer

{"Software developers","IT professionals","Open source enthusiasts","Developers interested in .NET, Azure, and developer culture"}

Key Differentiator

Longstanding hands-on coding experience (30+ years), two decades of blogging (20+ years), extensive podcasting (Hanselminutes and Azure Friday), open source involvement, and multi-channel reach (blog, podcasts, YouTube, speaking, newsletters) from a Microsoft developer advocate perspective.

Implementation Timeline

Not specified

Pain Points

1Need for ongoing, practical software development education and updates on .NET, Open Source, and Azure
2Access to credible, multi-format technical content (articles, podcasts, talks, videos) from a single, reputable source
3Community and mentorship for developers seeking guidance and industry context

Key Features

1Blog content and posts about technology and culture
2Podcasts including Hanselminutes and Azure Friday
3YouTube videos and other media (e.g., newsletters, speaking engagements)
4Books and long-form technical writing
5Open source involvement and community advocacy

Target Customer Industries

Decision Makers

1Vice President of Developer Community, Microsoft
2Chief Architect, Corillian Corporation (former)
3Principal Consultant, STEP Technology (former)
4Adjunct Professor at OIT (teaching C# and Web Services)

Client Results

1Spoken to over one million developers worldwide
2Hanselminutes: >950 episodes over 18 years; Azure Friday: >750 episodes
3Wrote a number of technical books and contributed to open source on .NET and Azure

Competitive Advantages

1Multi-channel content delivery (blog, podcasts, videos, speaking) for broad reach
2Deep, long-running experience in software development and open source
3Credibility from role at Microsoft and extensive community engagement
4Consistent focus on practical, hands-on guidance for developers

Key Benefits

1Access to practical, experience-based guidance on .NET, Open Source, and Azure

2Engagement with a broad range of content formats (blogs, podcasts, talks, books)

3Community-building and inspiration from a veteran of the software industry

Additional Product Information

Product Description

A personal brand and content suite (blog, podcasts, talks, books) by Scott Hanselman, a Microsoft employee focused on .NET, Open Source, and the Azure Cloud Developer Experience, delivering education and community content to developers.

Target Market

Developers, software engineers, IT professionals, and tech communities seeking .NET, Open Source, and Azure insights

Unique Value Proposition

Authentic, long-standing developer education and community engagement across multiple channels, backed by extensive hands-on experience, open source activity, and a Microsoft developer advocacy role.

Technical Requirements

Site technology evidenced by bottom-of-page note: "Powered by .NET 8.0.18"; content indicates use of multiple media formats (blog, podcasts, video) and Linux/containerized hosting in parts of his ecosystem

Pricing Model

Not disclosed

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