Scouts
Business Profile
Core Value Proposition
Scouts provides opportunities for young people aged 4-25 to develop skills for life through age-based programs, badges, and outdoor adventures.
Target Customer
Young people aged 4-25, their families/guardians, and adult volunteers/leaders who run Scouts groups in the United Kingdom.
Key Differentiator
Longstanding national youth movement with age-segmented programs (Squirrels, Beavers, Cubs, Scouts, Explorers, Network), badge-based progression, Nights Away experiences, comprehensive safeguarding and policies (POR), and a broad volunteer network supported by digital tools and activity centres.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Finding and joining a local Scouts group
- 2Balancing affordability (uniforms, costs) with participation
- 3Ensuring safety and safeguarding across activities and groups
Key Features
- 1Age-based sections: Squirrels (4-6), Beavers (6-8), Cubs (8-10½), Scouts (10½-14), Explorers (14-18), Network (18-25)
- 2Badges and Activity/Staged Badges for progression
- 3Nights Away (camping/hostelling/sleepovers) as part of the program
- 4POR (Policy, Organisation and Rules) and safeguarding resources
- 5Volunteer learning and resources, plus digital system support
Target Customer Industries
Decision Makers
- 1Critical Incident Manager
- 2Safeguarding Officer
- 3Media Officer
Client Results
- 1Weekly reach of approximately 500,000 young people aged 4-25 developing skills for life
- 2Badge-based progression and awards across the different age sections
Competitive Advantages
- 1Strong UK-wide presence and history
- 2Structured, age-specific programming with clear progression (badges)
- 3Emphasis on safety and safeguarding with defined reporting channels
- 4Large network of trained volunteers and extensive volunteer resources
- 5Access to additional resources and facilities (e.g., Scout Adventures, Scout Store, digital systems)
Key Benefits
Additional Product Information
Product Description
Youth program delivering skills-for-life through age-based sections, badges, and outdoor activities with a safeguarding-first approach across the UK.
Target Market
Young people aged 4-25 in the United Kingdom, their families, and adult volunteers/leaders who run Scouts groups
Unique Value Proposition
A long-established national youth movement offering structured, age-segregated programs, badge-based progression, and safeguarding-first operations supported by an extensive volunteer network and digital resources.
Technical Requirements
No specific technical requirements are detailed; references to a digital system and volunteer resources are noted.
Pricing Model
Not specified in the provided content; mentions costs related to uniforms and participation generally
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