SD Memory Card Standards (SD Association)
Business Profile
Core Value Proposition
SD Memory Card Standards (SD Association) provides SD standards and related technologies to improve cross-device compatibility and consumer convenience.
Target Customer
Device manufacturers, memory card manufacturers, chipset vendors, and licensees implementing SD standards
Key Differentiator
Comprehensive, globally adopted SD standards with a formal verification program (SVP), security features (RPMB/TCG), and a large ecosystem of around 800 member companies
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Lack of universal compatibility across devices due to varying SD formats and speeds
- 2Difficulty selecting appropriate SD capacity and speed class (SD, SDHC, SDXC, SDUC; Default/High Speed/UHS/SD Express) for a device
- 3Need for verified conformance and security features to protect data and secure boot processes
Key Features
- 1SD family capacity options (SD/SDHC/SDXC/SDUC)
- 2Bus Interface Speed Standards (Default Speed/High Speed/UHS/SD Express)
- 3SD Express Implementation Overview and SVP (Verified Product) program
- 4Boot and Security Features (RPMB and TCG)
- 5Application Formats and SD-related formats (SD-Audio, SD-Video, etc.)
Target Customer Industries
Client Results
- 1Improved cross-device compatibility for SD memory cards
- 2Standardized capacity and speed specifications enabling predictable device design
- 3Conformance verification through SVP and enhanced data security features (RPMB/TCG)
Competitive Advantages
- 1Global standards with broad industry adoption (800+ member companies)
- 2Formal conformance verification program (SVP) for products
- 3Built-in data security and boot features (RPMB, TCG)
- 4Comprehensive SD family coverage (SD/SDHC/SDXC/SDUC) and progression to SD Express
- 5Ongoing development and adoption support through the SD Association
Key Benefits
Additional Product Information
Product Description
Standards and guidelines for SD memory cards and related technologies, including capacity, speed, security, and interoperability across devices.
Target Market
Memory card manufacturers, device makers, chipset vendors, developers implementing SD standards
Unique Value Proposition
A coordinated, global standards body delivering interoperable SD memory card specifications, tested via SVP and backed by a large ecosystem of member companies
Technical Requirements
Not explicitly specified in the provided content
Pricing Model
Not specified
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