Seattle Art Museum (SAM) and its three-venue ecosystem

Business Profile

Core Value Proposition

Seattle Art Museum (SAM) provides immersive fine art experiences across three locations (SAM, Seattle Asian Art Museum, Olympic Sculpture Park) with exhibitions, education programs, and membership benefits.

Target Customer

General museum visitors, educators, students (K–12) and families, researchers, and SAM Members.

Key Differentiator

One museum with three locations under a single brand, offering unified membership with free admission across all sites and a combined collection of tens of thousands of works.

Implementation Timeline

Not specified in content.

Pain Points

1Plan and access information for visiting multiple locations and tickets.
2Finding educational resources and programs for schools, families, and researchers.
3Staying informed about exhibitions, events, and programs across three venues.

Key Features

1Three locations: Seattle Art Museum (downtown Seattle), Seattle Asian Art Museum, and Olympic Sculpture Park.
2Extensive collection: more than 25,000 works of art.
3Educational resources and learning programs for schools & educators, families, teens, and researchers.
4Events, talks, tours, performances, and programs across locations.
5SAM membership with free admission across all three locations; plan-your-visit information and tickets.

Target Customer Industries

Client Results

1Access to 25,000+ works of art and diverse exhibitions across three venues.
2Educational resources and programs for K–12 groups, educators, families, teens, and researchers.
3Membership benefits including free admission at all three locations.

Competitive Advantages

1Largest fine art museum in the Pacific Northwest.
2One museum with three must-see locations under a unified brand.
3Extensive collection (25,000+ works).
4Membership benefits including free admission across all sites.

Key Benefits

1Access to a global art collection across three venues

2Educational programs and resources for schools and families

3Membership benefits including free admission

4A wide range of events and exhibitions

5Opportunities to engage with art and culture in Seattle

Case Studies & Success Stories

Preserving outdoor art at Olympic Sculpture Park with Erin Fitterer

Case #1

Story highlighting preservation of outdoor artworks at Olympic Sculpture Park.

Anila Quayyum Agha rebuilds sacred spaces

Case #2

SAM Stories feature on the artist Anila Quayyum Agha and her work.

Additional Product Information

Product Description

A cultural organization operating three venues—Seattle Art Museum, Seattle Asian Art Museum, and Olympic Sculpture Park—offering exhibitions, education programs, memberships, and a broad art collection.

Target Market

Public visitors, educators and schools, families, researchers, and museum supporters.

Unique Value Proposition

One museum experience across three venues with unified membership and free admission, plus access to a 25,000+ artwork collection and diverse programs.

Technical Requirements

Not specified in content

Pricing Model

Membership offers free admission at all three locations; general admission pricing is not specified in the content.

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