Seattle Seahawks

Business Profile

Core Value Proposition

Seattle Seahawks provides fans with the latest headlines, news, videos, photos, tickets, rosters, stats, schedule, and gameday information, plus access to gameday experiences, official merchandise, and fan engagement content.

Target Customer

{"Seahawks fans (12s) seeking news, roster updates, and game information","Ticket buyers looking for schedules and access to games","Merchandise shoppers using the Pro Shop","Gameday attendees seeking exclusive experiences and behind-the-scenes access"}

Key Differentiator

Official team content hub offering integrated news, tickets, merchandise, and immersive gameday experiences, anchored by a 50th-season celebration and extensive behind-the-scenes access.

Implementation Timeline

{"Not specified"}

Pain Points

1Need for timely, authoritative team updates and injury information
2Difficulty accessing or purchasing game tickets and gameday experiences
3Desire for exclusive behind-the-scenes content and fan engagement opportunities

Key Features

1News, videos, photos, and rosters
2Game Center, injury reports, and schedule information
3Ticket purchasing and Pro Shop merchandise
4Gameday Experiences with behind-the-scenes access (e.g., player tunnel views, postgame access)
5Brand-driven content including Dancers/Sea Gals, Rivalries, Uniform collections, and 50th-season branding

Target Customer Industries

Client Results

1Not specified in the content

Competitive Advantages

1Official source of Seahawks news and assets
2Integrated access to tickets, merchandise, and experiences in a single platform
3Exclusive 50th-season branding and behind-the-scenes gameday access
4Rich media content (news, video, photos) and fan engagement programs

Key Benefits

1Timely, authoritative team information and injury updates

2One-stop access to tickets and official merchandise

3Exclusive behind-the-scenes gameday experiences

4Engagement with a dedicated fan community through media and events

Additional Product Information

Product Description

Professional American football team and fan engagement platform offering news, tickets, videos, photos, rosters, stats, schedule, gameday information, and immersive fan experiences.

Target Market

{"Seahawks fans and NFL enthusiasts","Ticket buyers and season-ticket holders","Merchandise shoppers and Pro Shop customers","Gameday attendees at Lumen Field"}

Unique Value Proposition

Official, centralized hub delivering news, tickets, gear, and immersive gameday experiences in one place, enhanced by a strong branding program (50th season) and fan-focused content.

Technical Requirements

Web access requires a modern browser; the site notes that older browsers are not supported and recommends using Chrome, Edge, Firefox, or Safari for optimal viewing.

Pricing Model

Not disclosed in the content; tickets and merchandise are offered via separate channels (Ticketing and Pro Shop).

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