Selfridges

Business Profile

Core Value Proposition

[Selfridges] provides a premium online and in-store shopping experience offering designer fashion, beauty, home, and experiences with membership options and concierge services.

Target Customer

Global luxury and aspirational shoppers seeking designer brands, curated fashion, beauty, home goods, and experiential services; users of the Selfridges app and members seeking convenient delivery and personalized inspiration.

Key Differentiator

Combination of a broad luxury brand ecosystem, exclusive memberships (Selfridges+ and Selfridges Unlocked), concierge/personal shopping services, and experiential elements (The Experience Concierge, events) plus options like pre-loved and rental offerings and a branded app with personalized inspiration.

Implementation Timeline

Not specified in the provided content

Pain Points

1Difficulty accessing a wide range of luxury brands in one place
2Desire for convenient online shopping with reliable delivery and collected services
3Need for personalized shopping experiences and expert assistance

Key Features

1Online shop spanning Women’s, Men’s, Kids, Beauty, Home & tech, Foodhall, Jewellery & watches, and more
2Selfridges+ membership with unlimited deliveries (free delivery for 12 months advertised)
3Selfridges Unlocked membership program
4Personal Shopping and The Experience Concierge services
5Mobile app with personalized style inspiration (iOS & Android) and order tracking

Target Customer Industries

Competitive Advantages

1Recognized as a leading department store (voted the best department store in the world)
2Unlimited deliveries via Selfridges+ and payoff of free delivery for 12 months
3Membership-driven experiences (Selfridges Unlocked, Selfridges+) and exclusive brand offerings
4Accessible via a dedicated mobile app with personalized content
5Access to a wide range of brands including high-end labels and exclusive collaborations

Key Benefits

1Wide assortment of luxury brands across multiple categories

2Personalized recommendations and inspiration via the app

3Convenient delivery options, including 12 months of free delivery with Selfridges+

4Access to exclusive services (concierge, personal shopping) and experiential events

5Support for both new and pre-loved/Reselfridges offerings

Additional Product Information

Product Description

Selfridges is a premium department store offering designer fashion, beauty, home, and experiences online and in-store, with membership programs (Selfridges+, Selfridges Unlocked), concierge services, personal shopping, and a brand-rich product catalog.

Target Market

Global luxury shoppers and brand partners seeking premium fashion, beauty, home goods, and experiential shopping experiences; users of Selfridges online and app platforms

Unique Value Proposition

A one-stop luxury department store delivering extensive designer brand selection, exclusive memberships, resale/pre-loved options, concierge services, and a personalized shopping experience with global delivery.

Technical Requirements

Mobile app available on iOS and Android; online shopping platform; delivery and Click & Collect options; Selfridges+ and Selfridges Unlocked memberships

Pricing Model

Membership-based model (Selfridges+ with unlimited deliveries; Selfridges Unlocked); pricing not disclosed in the provided content

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