Sell on Amazon
Business Profile
Core Value Proposition
Sell on Amazon provides a pathway to reach millions of shoppers and grow an ecommerce business by using Amazon's selling platform, incentives, and brand-building tools.
Target Customer
Aspiring and existing Amazon sellers, especially new brands and small businesses looking to start selling or scale on Amazon.
Key Differentiator
Includes the New Seller Guide with a claim of dramatically increasing first-year sales (about 6x in the first 90 days) and up to $50K in incentives, plus integrated tools such as FBA, Brand Registry, A+ Content, and Amazon Ads.
Implementation Timeline
Value and sales uplift are framed around the first 90 days for the New Seller Guide, with many sellers achieving their first sale within 60 days.
Pain Points
- 1Uncertainty about how to start selling and how to create effective product listings
- 2Managing fulfillment, shipping, returns, and customer service
- 3Difficulty gaining visibility and competitive pricing on a crowded marketplace
Key Features
- 1Fulfillment by Amazon (FBA) to outsource shipping, returns, and customer service
- 2New Seller Guide designed to boost first-year sales (claims of ~6x increase within 90 days)
- 3Brand Registry for brand protection and access to brand-building tools
- 4A+ Content to enhance product listings
- 5Advertising with Amazon (Sponsored products/brands) to drive discovery
- 6Pricing tools and learning resources (Seller University, guides, case studies)
Target Customer Industries
Decision Makers
- 1Founder
- 2Founder & Chief Executive Officer
Client Results
- 1Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average
- 2More than 70% of Amazon sellers generate their first sale in less than 60 days
Competitive Advantages
- 1Up to $50K in incentives for new sellers
- 2Outsourcing of shipping, returns, and customer service via FBA
- 3Brand protection and growth tools through Amazon Brand Registry
- 4Enhanced listings with A+ Content
- 5Advertising capabilities within and beyond the Amazon store
- 6Global selling and end-to-end supply chain options
Key Benefits
Case Studies & Success Stories
Sana Javeri Kadri — Founder & Chief Executive Officer
Founder notes the importance of community and finding customers online as part of growing on Amazon.
Manasi Gangan — Founder
Founder describes that challenges indicate a need to change how they sell products and the importance of moving online.
Additional Product Information
Product Description
Sell on Amazon helps sellers reach millions of shoppers and grow an ecommerce business through Amazon's platform, offering incentives, education, and tools like FBA, Brand Registry, and Amazon Ads.
Target Market
Aspiring and current Amazon sellers, including small brands and businesses seeking to start or scale their Amazon storefronts.
Unique Value Proposition
Offers substantial incentives (up to $50K) and a structured New Seller Guide purportedly yielding about 6x higher first-year sales, alongside a full suite of tools (FBA, Brand Registry, A+ Content, Ads) to accelerate growth.
Technical Requirements
Requires registering as a seller; a Professional selling account is $39.99/month plus selling fees; access to cost-estimation and other tools is provided on the site.
Pricing Model
Professional selling account costs $39.99/month plus selling fees; additional incentives include programs such as 10% back on first $50,000 in branded sales, credits for Sponsored Products ads, and other FBA-related benefits as part of the New Seller Incentives.
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