Sendy

Business Profile

Core Value Proposition

Sendy provides a self-hosted newsletter application that lets you send bulk emails via Amazon SES at a very low cost, with no ongoing monthly fees.

Target Customer

{"Developers and technical founders hosting newsletters for their own brands","Agencies or businesses managing multiple brands or client newsletters","Organizations seeking cost-effective, scalable email marketing with self-hosted control"}

Key Differentiator

Self-hosted, one-time license model combined with Amazon SES sending, multi-brand (brand-based) account management, white-labeled client access, automation features, and robust reporting—all without recurring subscription fees.

Implementation Timeline

Not specified in the provided content

Pain Points

1Rising monthly fees as subscriber lists grow
2Desire for a self-hosted solution with data control and customization
3Need to manage multiple brands or clients under one platform with client access and pricing controls

Key Features

1Send newsletters via Amazon SES with pay-per-use pricing
2Beautiful campaign reports tracking opens, clicks, bounces, complaints, and geographic data
3White-labeled client accounts and multi-brand management
4Autoresponders and drip campaigns
5List segmentation and custom fields

Target Customer Industries

Client Results

1Significant cost savings by avoiding monthly subscriber-based fees (claims of '100x cheaper' per the marketing materials)
2High deliverability via Amazon SES
3Ability to manage multiple brands/clients with client access and per-brand controls
4Rich reporting and analytics for campaigns (opens, clicks, bounces, etc.)

Competitive Advantages

1Low-cost, pay-per-use sending through Amazon SES
2One-time license with no ongoing monthly fees
3Self-hosted control and data ownership
4Multi-brand, white-labeled client accounts
5Strong integrations (Zapier, WordPress, Magento, Joomla) and automation capabilities

Key Benefits

1Cost savings and predictable pricing

2Self-hosted control and data ownership

3Multi-brand management and white-labeled client accounts

4Rich campaign reporting and analytics

5Automation (autoresponders) and segmentation

6Integrations with popular platforms and Zapier

Case Studies & Success Stories

Daring Fireball (John Gruber) testimonial

Case #1

John Gruber praised Sendy, endorsing it as good software.

Panic (Cabel) testimonial

Case #2

Panic switched to a self-install of Sendy and highlighted low costs and reliability.

Kalob Taulien testimonial

Case #3

Kalob Taulien praised Sendy as GREAT and cost-effective, noting value at the $69 one-time price.

Jonathan W Thomas testimonial

Case #4

Owner of a newsletter list with 60k subscribers; used to pay hundreds per month with Mailchimp and noted significant savings with Sendy.

Adam Fortuna testimonial

Case #5

Adam Fortuna highlighted Sendy as a low-cost option after leaving other ESPs; noted favorable cost dynamics.

Additional Product Information

Product Description

Sendy is a self-hosted newsletter application that lets you send trackable emails via Amazon SES at a low price, avoiding ongoing monthly hosting fees.

Target Market

Businesses, agencies, and developers seeking a cost-effective, self-hosted email marketing solution with multi-brand support

Unique Value Proposition

A one-time license self-hosted platform that leverages Amazon SES for affordable sending, with multi-brand management and client access, eliminating monthly subscription fees.

Technical Requirements

Requires an online Apache web server with Linux, PHP & MySQL support; hosting environment to install Sendy; AWS SES access; ability to configure IAM credentials for SES/SNS; instructions and troubleshooting guides are provided by the site.

Pricing Model

One-time license fee of $69; optional installation service for $79; pay-per-email via SES at $1 per 10,000 emails; installation options include up to 3,000 emails free per month for one year via SES or an AWS EC2 setup for the same period.

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