Seth's Blog

Business Profile

Core Value Proposition

[Seth's Blog] provides daily insights on marketing, tribes, and respect, along with a weekly digest and access to related books, courses, and podcasts.

Target Customer

{"Marketing professionals and leaders seeking actionable insights on marketing, tribes, and culture","Entrepreneurs and business leaders aiming to drive change and build communities","Lifelong learners and students of marketing, leadership, and organizational change","Participants and followers of Seth Godin's programs (altMBA, The Marketing Seminar), and readers of the blog"}

Key Differentiator

Seth Godin's long-running, opinionated blog combined with a broad ecosystem of books, online courses, podcasts, and live programs, all focused on marketing, tribes, and respect.

Implementation Timeline

Not explicitly stated; blog posts and updates are published regularly and updates are delivered via subscription (weekly digest).

Pain Points

1Difficulty driving meaningful cultural or organizational change within teams or communities
2Finding high-quality, practical marketing and leadership guidance amidst information overload
3Building and sustaining collaborative learning communities (cohorts) in a digital age

Key Features

1Daily blog posts with themes on marketing, leadership, and culture
2Weekly digest/newsletter subscription
3Links to books at seths.store and a variety of online courses (Udemy, LinkedIn Learning)
4Akimbo Podcast and other media
5Community programs and cohorts (altMBA, The Marketing Seminar, FeMBA)

Target Customer Industries

Client Results

1AltMBA has 5,000 alumni in more than 75 countries
2FeMBA cohort has a long-running, active community with in-person reunions

Competitive Advantages

1Authoritative, established voice from Seth Godin
2Integrated ecosystem combining blog, books, courses, and podcasts
3Emphasis on tribes, culture, and decentralized networks (peer-to-peer) over central authority

Key Benefits

1Daily, actionable insights on marketing, leadership, and culture

2Access to Seth Godin’s books and online courses

3Participation in learning cohorts and communities

4Regular updates via weekly digest

Case Studies & Success Stories

altMBA alumni network

Case #1

About 5,000 alumni across 75+ countries; described as having changed lives.

FeMBA cohort

Case #2

Three-day seminar with ~12 women; long-running cohort with reunion after 15 years; community-driven learning.

Additional Product Information

Product Description

A personal blog by Seth Godin offering daily insights on marketing, tribes, and respect, with subscriptions, and connections to books, courses, and podcasts.

Target Market

Marketing professionals, educators, entrepreneurs, and lifelong learners seeking practical insights in marketing, leadership, and cultural change.

Unique Value Proposition

Long-running voice and ecosystem (blog, books, courses, podcasts, live programs) centered on marketing, tribes, and respectful leadership.

Technical Requirements

Cookies policy in effect; standard web access; RSS feed available; email subscription for updates.

Pricing Model

Blog subscription is free; other programs (Udemy, LinkedIn Learning, altMBA) exist but pricing is not disclosed in the content.

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