Seth's Blog
Business Profile
Core Value Proposition
[Seth's Blog] provides daily insights on marketing, tribes, and respect, along with a weekly digest and access to related books, courses, and podcasts.
Target Customer
{"Marketing professionals and leaders seeking actionable insights on marketing, tribes, and culture","Entrepreneurs and business leaders aiming to drive change and build communities","Lifelong learners and students of marketing, leadership, and organizational change","Participants and followers of Seth Godin's programs (altMBA, The Marketing Seminar), and readers of the blog"}
Key Differentiator
Seth Godin's long-running, opinionated blog combined with a broad ecosystem of books, online courses, podcasts, and live programs, all focused on marketing, tribes, and respect.
Implementation Timeline
Not explicitly stated; blog posts and updates are published regularly and updates are delivered via subscription (weekly digest).
Pain Points
- 1Difficulty driving meaningful cultural or organizational change within teams or communities
- 2Finding high-quality, practical marketing and leadership guidance amidst information overload
- 3Building and sustaining collaborative learning communities (cohorts) in a digital age
Key Features
- 1Daily blog posts with themes on marketing, leadership, and culture
- 2Weekly digest/newsletter subscription
- 3Links to books at seths.store and a variety of online courses (Udemy, LinkedIn Learning)
- 4Akimbo Podcast and other media
- 5Community programs and cohorts (altMBA, The Marketing Seminar, FeMBA)
Target Customer Industries
Client Results
- 1AltMBA has 5,000 alumni in more than 75 countries
- 2FeMBA cohort has a long-running, active community with in-person reunions
Competitive Advantages
- 1Authoritative, established voice from Seth Godin
- 2Integrated ecosystem combining blog, books, courses, and podcasts
- 3Emphasis on tribes, culture, and decentralized networks (peer-to-peer) over central authority
Key Benefits
Case Studies & Success Stories
altMBA alumni network
About 5,000 alumni across 75+ countries; described as having changed lives.
FeMBA cohort
Three-day seminar with ~12 women; long-running cohort with reunion after 15 years; community-driven learning.
Additional Product Information
Product Description
A personal blog by Seth Godin offering daily insights on marketing, tribes, and respect, with subscriptions, and connections to books, courses, and podcasts.
Target Market
Marketing professionals, educators, entrepreneurs, and lifelong learners seeking practical insights in marketing, leadership, and cultural change.
Unique Value Proposition
Long-running voice and ecosystem (blog, books, courses, podcasts, live programs) centered on marketing, tribes, and respectful leadership.
Technical Requirements
Cookies policy in effect; standard web access; RSS feed available; email subscription for updates.
Pricing Model
Blog subscription is free; other programs (Udemy, LinkedIn Learning, altMBA) exist but pricing is not disclosed in the content.
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