Seventeen
Business Profile
Core Value Proposition
Seventeen provides teen-focused fashion, beauty, celeb news, and lifestyle content, including quizzes and shopping links, delivered through a celebrity- and trends-driven digital platform.
Target Customer
Teen readers and young women interested in fashion, beauty, entertainment, and lifestyle content.
Key Differentiator
Specializes in teen-centric content across fashion, beauty, and pop culture with exclusive interviews and integrated shopping links, backed by Hearst Digital Media.
Implementation Timeline
Not specified in content
Pain Points
- 1Need for relatable, age-appropriate teen fashion, beauty, and entertainment content in one place
- 2Desire for exclusive celebrity interviews and trend coverage relevant to teens
- 3Access to shopable recommendations and deals through affiliate links
Key Features
- 1Celebrity interviews and exclusive content
- 2Fashion, beauty, and lifestyle coverage
- 3Quizzes and interactive content
- 4Shop/affiliate links for products mentioned
- 5Content organized into sections like Celebs, Style, Beauty, Life, Health & Wellness, Love, and LGBTQ
Competitive Advantages
- 1Part of Hearst Digital Media with established reach and backing
- 2Teen-focused, trend-driven content across multiple lifestyle categories
- 3Monetization through affiliate shopping links and advertising partnerships
- 4Exclusive celebrity interviews and timely entertainment coverage
Key Benefits
Additional Product Information
Product Description
Seventeen is a teen lifestyle magazine and website offering fashion, beauty, celeb news, health, love, and LGBTQ content. It is part of Hearst Digital Media and publishes articles, quizzes, and shopping recommendations with affiliate links.
Target Market
Teens and young women seeking fashion, beauty, pop culture, and lifestyle content
Unique Value Proposition
Dedicated teen-focused fashion, beauty, and entertainment coverage with exclusive interviews and integrated shopping, supported by a major media network
Technical Requirements
Not specified
Pricing Model
Affiliate commission from product links; advertising partnerships
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