Seventeen

Business Profile

Core Value Proposition

Seventeen provides teen-focused fashion, beauty, celeb news, and lifestyle content, including quizzes and shopping links, delivered through a celebrity- and trends-driven digital platform.

Target Customer

Teen readers and young women interested in fashion, beauty, entertainment, and lifestyle content.

Key Differentiator

Specializes in teen-centric content across fashion, beauty, and pop culture with exclusive interviews and integrated shopping links, backed by Hearst Digital Media.

Implementation Timeline

Not specified in content

Pain Points

1Need for relatable, age-appropriate teen fashion, beauty, and entertainment content in one place
2Desire for exclusive celebrity interviews and trend coverage relevant to teens
3Access to shopable recommendations and deals through affiliate links

Key Features

1Celebrity interviews and exclusive content
2Fashion, beauty, and lifestyle coverage
3Quizzes and interactive content
4Shop/affiliate links for products mentioned
5Content organized into sections like Celebs, Style, Beauty, Life, Health & Wellness, Love, and LGBTQ

Target Customer Industries

Competitive Advantages

1Part of Hearst Digital Media with established reach and backing
2Teen-focused, trend-driven content across multiple lifestyle categories
3Monetization through affiliate shopping links and advertising partnerships
4Exclusive celebrity interviews and timely entertainment coverage

Key Benefits

1Inspiration for outfits and beauty looks

2Up-to-date celebrity news and interviews

3One-stop access to shopping via affiliate links

4Engaging quizzes and lifestyle content

Additional Product Information

Product Description

Seventeen is a teen lifestyle magazine and website offering fashion, beauty, celeb news, health, love, and LGBTQ content. It is part of Hearst Digital Media and publishes articles, quizzes, and shopping recommendations with affiliate links.

Target Market

Teens and young women seeking fashion, beauty, pop culture, and lifestyle content

Unique Value Proposition

Dedicated teen-focused fashion, beauty, and entertainment coverage with exclusive interviews and integrated shopping, supported by a major media network

Technical Requirements

Not specified

Pricing Model

Affiliate commission from product links; advertising partnerships

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