SFR (Internet, Fibre/ADSL, mobile, TV, and Home Security services)
Business Profile
Core Value Proposition
SFR provides internet fibre and ADSL, 5G mobile, TV, and Maison Sécurisée home security services with bundled offers and financing options.
Target Customer
Residential customers in France seeking bundled telecom services (internet, mobile, TV) and home security; also small business customers (SFR Pro) up to 9 employees.
Key Differentiator
Bundled cross-offers with SFR Multi, wide 4G/4G+ and 5G network coverage, integrated Maison Sécurisée security ecosystem, device trade-in/reprise programs, and flexible financing options for devices.
Implementation Timeline
Not specified in provided content; some financing terms are described (e.g., 24-month credit, pay-in-4 options, up to 12–24 months commitments in some offers), but no explicit implementation timeline was stated.
Pain Points
- 1Need for high-speed, reliable internet (fibre/THD) with straightforward setup and ongoing service
- 2Desire for integrated home security and remote monitoring
- 3Interest in simplifying costs by bundling internet, mobile, TV and devices with potential discounts
Key Features
- 1Box Internet options (fibre/THD) with high-speed capabilities and TV bundles
- 2Mobile plans with 4G/5G coverage and related features (eSIM compatibility stated on Apple universe pages)
- 3Maison Sécurisée: central security, camera, motion detectors, door sensors, siren, remote app control
- 4SFR Multi: data and service bundling across mobile and home services for potential savings
- 5Device trade-in / reprise programs with monetary bonuses and various financing options (e.g., pay-in-4, 24-month credit, 0% TAEG)
Target Customer Industries
Competitive Advantages
- 1Extensive network coverage (4G/4G+ near 99% of the population) and ongoing 5G deployment
- 2Integrated security solution (Maison Sécurisée) with app-based control
- 3Broad bundling options (internet, mobile, TV, home security) via SFR Multi with potential savings
- 4Flexible financing and trade-in options for devices (including bonuses on reprise and installment plans)
- 5Apple ecosystem support (Apple Watch, iPhone, AirPods) with associated promotions and eSIM compatibility
Key Benefits
Additional Product Information
Product Description
A telecom and digital services portfolio offering fibre/ADSL internet, mobile 4G/5G plans, TV channels and streaming, and an integrated Maison Sécurisée home security system. The offerings can be bundled under SFR Multi, with device financing, trade-in options, and partnerships for enhanced security and smart home capabilities. The product ecosystem also highlights Apple products and services (Apple Watch, iPhone, AirPods) with eSIM support and ongoing AI-related features on certain Apple models.
Target Market
Residential customers in France; small businesses (SFR Pro) with up to 9 employees seeking bundled telecom services; consumers purchasing Apple devices through SFR’s marketplace
Unique Value Proposition
A comprehensive bundle of high-speed internet, mobile connectivity, TV, and home security, enhanced by cross-offers (SFR Multi), device trade-ins, flexible financing, and strong network coverage, including access to the latest devices and Apple ecosystem.
Technical Requirements
{"eSIM compatibility across all plans (Apple Universe page notes eSIM support for iPhone/iPad devices)","5G/network availability in the customer’s area for true 5G experience","Compatible devices for Maison Sécurisée and related services"}
Pricing Model
{"Example: Fibre Starter with TV and up to 1 Gb/s download speed at 26.99 €/month (12-month engagement noted on the page)","Device financing and promotions: FACILITÉ DE PAIEMENT up to 192€, paid monthly over up to 24 months, in some cases without fees; 4x payments option; 24-month credit with 0% TAEG (example for device finance)","Trade-in / reprise bonuses: up to 100–200€ depending on device and promotion; 80€ remboursés immediately or after purchase in some iPhone/Apple promotions","Pay-in-4 and multi-month installment schemes exist for devices and bundles; some device pricing examples shown (e.g., iPhone 17 Pro and other Apple devices with promotional pricing) on the Apple universe page","Promotions include immediate discounts, reprise bonuses, and bundled offers (Box + TV, Box + Mobile, etc.) and various terms (e.g., 12-month or 24-month engagements) depending on the offer"}
Get More Profiles Like This
Join 2,000+ professionals getting weekly sales intelligence updates from GoAgentic
Ready to Transform Your Sales Pipeline?
Join 500+ sales professionals who've already automated their outreach
Supercharge your Outreach Today
Join innovative businesses using GoAgentic to automate their sales outreach with AI-powered conversations.
Start Your AI Outreach Today
Your competition is already using AI for outreach. Every day you wait is hundreds of missed conversations.
Start Converting More Prospects Today
- Set up in less than 2 minutes
- Cancel anytime during trial
- Full access to all features
- 7-day money-back guarantee
immediately
Full access to all features
(Test with up to 100 conversations)
Cancel anytime • Money-back guarantee