ShapeShift
Business Profile
Core Value Proposition
ShapeShift provides a multichain crypto home base that enables users to trade, track, earn, and explore digital assets across 15+ networks with a private, non-custodial, community-owned platform.
Target Customer
Crypto traders, DeFi users, self-custody advocates, and mobile app users seeking cross-chain trading and asset management.
Key Differentiator
Multichain, non-custodial, community-owned platform with a built-in DeFi wallet, governance token (FOX), and aggregation of trade routes across DEXs; supports 15+ networks.
Implementation Timeline
Onboarding and value realization advertised as 'Start trading in 3 simple steps.'
Pain Points
- 1Fragmented cross-chain trading across multiple networks requiring multiple interfaces
- 2Lack of self-custody or control over assets on centralized platforms
- 3Limited access to DeFi opportunities and best trade rates across diverse ecosystems
Key Features
- 1Trade 10,000+ assets instantly
- 2All-in-one DeFi wallet (self-custodial)
- 3Buy/Sell crypto with fiat
- 4Multichain support across 15+ networks
- 5Governance via FOX Token
Target Customer Industries
Client Results
- 1Total traded on ShapeShift: $1,752,485,629
- 2Active wallets: 134,703 (on the Trade page)
- 3Active wallets: 35k+ (as shown in main page metrics)
- 4Assets available/traded: 10K+
- 5Fees saved: $1,927,734
Competitive Advantages
- 1Non-custodial, user-controlled assets
- 2Multichain support across 15+ networks
- 3Trade aggregation across leading DEXs and aggregators for favorable rates
- 4Built-in DeFi wallet with earn/borrow capabilities
- 5FOX Token governance for community-driven decisions
Key Benefits
Additional Product Information
Product Description
A multichain crypto platform offering trading, a DeFi wallet, and a mobile app to manage, earn, and grow crypto assets across multiple networks in a non-custodial way.
Target Market
Crypto traders and DeFi users seeking cross-chain trading, self-custody, and consolidated crypto management via a mobile app and DeFi wallet.
Unique Value Proposition
ShapeShift combines multichain, non-custodial custody with a built-in DeFi wallet, governance via FOX Token, and trade aggregation across DEXs, enabling users to trade, earn, and manage 10K+ assets across 15+ networks in one app.
Technical Requirements
No explicit requirements provided; platform emphasizes web/mobile app access and support for multiple networks (e.g., Bitcoin, Ethereum, Solana, etc.).
Pricing Model
Not disclosed
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