Shipt
Business Profile
Core Value Proposition
Shipt provides same-day delivery from local and national stores, bringing groceries, alcohol, pet supplies, electronics and household essentials to your door.
Target Customer
Individuals and households seeking convenient, same-day delivery of groceries and everyday items from local and national retailers; includes students and SNAP EBT recipients eligible for discounts.
Key Differentiator
Real-time updates and personalized shopper service, unlimited deliveries with a 14-day free trial, access to both local and national stores, and exclusive member deals with transparent pricing.
Implementation Timeline
Customers can sign up and start receiving deliveries the same day; 14-day free trial available for unlimited deliveries.
Pain Points
- 1Long shopping and delivery windows and a desire for faster, same-day delivery.
- 2Uncertainty around substitutions or out-of-stock items, with a need for clear communication and updates.
- 3Managing delivery costs and fees, including membership-related perks and potential alcohol fees.
Key Features
- 1Same-day delivery from local and national stores
- 2Real-time updates and live shopper communication during the order
- 3Ability to schedule deliveries and track orders
- 4Membership plans with pricing and a 14-day free trial
- 5Exclusive member deals and 0 delivery fee on orders $35+ (with membership) plus other fee details
Target Customer Industries
Client Results
- 1Faster access to groceries and essentials with same-day delivery
- 2Transparent order updates and improved convenience through real-time communication
- 3Potential cost savings via membership benefits and exclusive deals
- 4Broader access to a wide range of stores (local and national) through one service
Competitive Advantages
- 1Large network of local and national retailers (e.g., Target, Kroger, Meijer)
- 2No delivery fee on orders $35+ with membership (subject to terms; $7 fee for deliveries under $35)
- 314-day free trial and multiple membership tiers (Annual, Monthly, Student)
- 4Real-time updates and substitution options for out-of-stock items
- 5Exclusive deals and price transparency within the app/website
Key Benefits
Case Studies & Success Stories
Allison S. – Shipt Shopper Profile
Allison S. has been a Shipt shopper for five years, noting community growth and ongoing engagement within the Shipt ecosystem.
Additional Product Information
Product Description
Shipt is a same-day delivery service that connects shoppers with local and national stores to deliver groceries, alcohol, pet supplies, electronics and household essentials to customers’ doors.
Target Market
Consumers and households in the United States who want convenient, same-day delivery from stores they love, including students and SNAP EBT recipients eligible for discounts.
Unique Value Proposition
Shipt combines same-day delivery with real-time shopper updates, personalized service, and flexible membership pricing, offering access to a broad store network and exclusive member savings, plus a 14-day free trial.
Technical Requirements
Requires access to the Shipt app or website; membership is required for certain benefits; alcohol delivery requires the customer to be 21+ with valid ID; delivery availability varies by retailer and location; some fees apply (e.g., $7 fee for deliveries under $35; $7 alcohol fee where applicable).
Pricing Model
14-day free trial for new users; Best value options include Annual plan at $99/year and Monthly plan at $10.99/month (both after the trial period); Student plans available at $4.99/month; Deliveries under $35 with membership may incur a $7 fee; All orders with alcohol may incur a $7 alcohol fee. Detailed terms vary by retailer and location.
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