Shonen Jump Plus (少年ジャンプ＋)
Business Profile
Core Value Proposition
[Shonen Jump Plus] provides a web manga magazine and reading platform where popular original serials are free to read (all chapters) and updated daily, accessible via both app and browser.
Target Customer
Japanese manga readers and fans of Shueisha titles who want digital access to original series, daily updates, and subscription options; users who prefer cross-device reading (web and mobile).
Key Differentiator
All original serials are available free to read (全話無料) on the web/mobile, with daily updates and a cross-platform login experience, complemented by a point-based and subscription-based monetization model.
Implementation Timeline
New users can start immediately with a 100pt signup bonus; immediate access to free content and ongoing daily updates; subscription benefits apply upon activation of定期購読.
Pain Points
- 1Desire to read popular original manga without paywalls for every chapter.
- 2Need for cross-device access (app and browser) with a unified login.
- 3Preference for flexible monetization (free access, points, and magazine subscriptions) instead of a single pay-per-chapter model.
Key Features
- 1Free access to all chapters of original serials onジャンプ＋
- 2Daily updates of popular manga titles
- 3Cross-platform access (app and browser) with shared login credentials
- 4New user incentive: 100pt free upon registration
- 5定期購読 (subscription) options for Weekly Shonen Jump, Jump SQ., and UltrJ Jump with different pricing and points
- 6Points system for renting/reading content; ads can earn points; points have expiry rules
Target Customer Industries
Client Results
- 1Readers gain immediate access to a broad catalog of original series with no upfront paywall for all chapters
- 2Increased reader engagement through daily updates and a subscription ecosystem
- 3Monetization through subscriptions and a reusable points system paired with ads
Competitive Advantages
- 1Official platform from SHUEISHA (publisher) with licensed content
- 2All original serialized content available for free reading on web/mobile
- 3Cross-platform compatibility (app and browser) with unified login
- 4Multiple monetization paths: free content, points, and magazine subscriptions
- 5Transparent pricing for major magazines (Weekly Shonen Jump, Jump SQ., UltrJump)
Key Benefits
Additional Product Information
Product Description
A digital manga reading service by Shueisha offering free access to original serials (all chapters), daily updates, a point-based economy for accessing content, and subscription options for weekly Jump magazines; accessible via web and mobile apps.
Target Market
Japanese manga readers and fans of Jump-era titles seeking digital access and reading flexibility across devices.
Unique Value Proposition
Free full access to original serialized manga with daily updates, plus a robust cross-platform experience and a flexible monetization mix (points, subscriptions) backed by official licensing.
Technical Requirements
Requires login; supports both app and web browser; payments processed via SBペイメントサービス; cookies and privacy guidelines apply; JASRAC licenses and ABJ mark indicate licensed content distribution.
Pricing Model
Pricing relies on two main mechanisms: (1) Subscriptions for magazines: Weekly Shonen Jump 定期購読 980円 (latest issue 300pt), Jump SQ. 定期購読 580円 (latest 660pt), UltrJump 定期購読 650円 (latest 700pt); Jump+ related offerings indicate ongoing value through定期購読 and discounts for bundles like Jump GIGA. (2) Points system for content access: points are earned via account actions and ad viewing, usable for rentals and access; 有償ポイント has a 6-month expiry, 無償ポイント has no expiry; payments are via SBペイメントサービス. New users receive 100pt upon registration. Points cannot be exchanged for cash or coins within the app.
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