Shottr
Business Profile
Core Value Proposition
Shottr provides fast, pixel-accurate screenshot annotation, OCR/text recognition, and scrolling screenshot capabilities for macOS.
Target Customer
Designers, front-end engineers, mobile developers, and others who care about pixel-precise visuals in screenshots.
Key Differentiator
A small native macOS app (2.0 MB dmg) optimized for Apple Silicon that captures screenshots in as little as 17ms and renders in ~165ms, with built-in OCR/QR, scrolling captures, and a rich set of annotation tools.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Need for fast, precise screenshot capture and annotation on macOS.
- 2Requirement to capture long scrolling pages and edit results (resize, crop, overlay).
- 3Need to extract text from images (OCR) and read QR codes.
Key Features
- 1Scrolling screenshots on Mac
- 2OCR text recognition and QR code reading
- 3Combine multiple screenshots on a single canvas
- 4Annotation toolkit (text, arrows, highlights, spotlights)
- 5Image overlays with adjustable transparency for before/after comparisons
- 6Screen ruler for measuring distances
- 7Color picker
- 8Pinning screenshots as floating windows
- 9Backdrop tool to add gradients, shadows, and rounded corners
Target Customer Industries
Client Results
- 1Not explicitly stated in the provided content
Competitive Advantages
- 1Tiny, fast Mac-native app optimized for Apple Silicon
- 2One-time, non-subscription licensing (with multiple tiers)
- 3Free download with optional paid tiers and commercial-use license
- 4Integration options with Raycast and Alfred
- 5License covers one user and up to five computers
Key Benefits
Additional Product Information
Product Description
Shottr is a macOS screenshot annotation app with scrolling screenshots, OCR, annotation and measurement tools.
Target Market
Individuals and teams needing pixel-precise, annotated screenshots on macOS, including designers, front-end engineers, and mobile developers.
Unique Value Proposition
A tiny, fast, Apple Silicon-optimized macOS screenshot tool that combines scrolling captures, OCR, and rich annotation on a single lightweight app.
Technical Requirements
macOS Catalina (10.15) or newer; macOS permissions for Screen Recording; macOS-only (not available on Windows); license validation over the internet; optimised for Apple Silicon
Pricing Model
Free to download and use with optional paid tiers. Basic Tier $12 (sale price $9 during Black Friday); Friends Club $30. One-time purchases (not a subscription). License covers one user and up to five computers. Payment via FastSpring. Additional notes: license retrieval, W-9 form available via invoice, SetApp integration not planned.
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