SideChef
Business Profile
Core Value Proposition
SideChef provides a one-stop platform to discover recipes, plan meals, and shop groceries with a single click, including shoppable recipes and delivery/pickup via Walmart.
Target Customer
Home cooks and families seeking guided cooking, streamlined meal planning, and convenient grocery shopping; recipe creators and content partners; businesses exploring SideChef’s enterprise solutions.
Key Differentiator
Shoppable recipes with one-click add-to-cart across brands, price parity with Walmart, real-time store inventory, integration with smart appliances, free core features plus an optional Premium cooking class subscription, plus dedicated B2B solutions (CXP, CPO, Shoppable Tech, SideChef AI).
Implementation Timeline
Value appears immediately upon use of core features (discover recipes, add to cart, order groceries); premium classes require a separate subscription. Grocery delivery/pickup follows partner schedules (e.g., Walmart).
Pain Points
- 1Uncertainty about what to cook for dinner (What’s for Dinner).
- 2Cumbersome process of gathering ingredients for recipes from multiple sources.
- 3Budget and time constraints when planning meals and shopping for groceries.
Key Features
- 1Discover and view step-by-step recipes (over 11,000 non-Premium recipes noted).
- 2Shop ingredients directly from recipes with a single click to a SideChef grocery cart.
- 3Adjust serving sizes and swap brands while maintaining Walmart pricing (no markups).
- 4Delivery or curbside pickup through grocery partners (notably Walmart).
- 5Personalized meal plans and meal planning features; smart appliance integration.
- 6Premium cooking classes (SideChef Premium) with 800+ classes.
- 7Business solutions: Cooking Experience Platform (CXP), Cost-Per-Order Campaigns (CPO), Content Creation, Shoppable Tech, SideChef AI.
Target Customer Industries
Decision Makers
- 1Recipe Editor (Lauren Holdcroft at SideChef)
- 2Lead Culinary Producer (Tina Sawasdee at SideChef)
Client Results
- 1Time savings for meal planning and cooking.
- 2Budget control with cost calculations for shopping per recipe.
- 3Unified workflow: recipes, planning, and grocery shopping in one platform.
Competitive Advantages
- 1No subscription required for core features.
- 2Prices align with Walmart (no additional markups).
- 3Integrated meal planning and one-click ingredient shopping.
- 4Real-time store inventory and multiple grocery brands support.
- 5Free core experience with optional premium cooking classes and business solutions.
Key Benefits
Case Studies & Success Stories
Marissa Lyda uses SideChef with Walmart integration
Expressed being extremely satisfied with SideChef and highlighted the Walmart integration as a key benefit for easy meal planning and shopping.
Angela Sellari benefits from cost-conscious shopping
Noted that SideChef helps her stay on budget by providing calculated costs for shopping per recipe, and described the recipe selection as fantastic.
Bridgette Reed relies on SideChef for easy meal prep
Praises having everything in one place for meal prep and overall convenience.
Additional Product Information
Product Description
SideChef is a platform for discovering step-by-step recipes, planning meals, and shopping groceries with a single click; it offers free core features, a Premium cooking class option, and business-focused solutions. Groceries are delivered or available for curbside pickup through partners like Walmart, with price parity and no added markups.
Target Market
Home cooks and families who want guided cooking and convenient grocery shopping; recipe creators and culinary content partners; businesses seeking cooking-related platforms and campaigns.
Unique Value Proposition
SideChef uniquely combines shoppable recipes, one-click grocery carting, brand customization, real-time inventory, and price parity with Walmart, plus personalized meal planning and smart appliance integration, all free for core features and extensible via Premium and B2B offerings.
Technical Requirements
Internet access; integration with Walmart and other grocery partners for delivery or curbside pickup; support for smart appliance integration; eligibility for Walmart-based orders (minimums apply).
Pricing Model
Core features are free without a subscription; SideChef Premium offers on-demand cooking classes (pricing not specified in content); promotions include TRIPLE10 ($10 off first three grocery orders) and SIDECHEF ($10 off first $50 shoppable order). Walmart order minimums: $35 for curbside pickup or delivery; no price markups compared to in-store Walmart pricing.
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