Simplecast

Business Profile

Core Value Proposition

Simplecast provides a modern end-to-end podcasting platform that helps creators publish, distribute, analyze, and monetize their podcasts with enterprise-grade features.

Target Customer

Indie podcasters, podcast networks/shows, and brands seeking to publish widely and monetize their content.

Key Differentiator

Access to the AdsWizz Marketplace for programmatic ad insertion and dynamic monetization, combined with IAB-certified analytics and a migration tool (Show Migrator) for quick transitions.

Implementation Timeline

Migration is described as quick via Show Migrator with 7/24 support; publishing to major platforms is one-click and immediate; analytics and revenue reporting become available once set up

Pain Points

1Difficulty publishing and distributing episodes across all listening platforms
2Limited or opaque analytics and monetization controls
3Complex or risky migration to a new hosting/provider

Key Features

1One-click publishing to major platforms (Apple Podcasts, Spotify, etc.)
2Audience by Simplecast analytics with IAB Certification
3Dynamic ad insertion and AdsWizz Marketplace integration
4Show Migrator for zero heavy lifting when moving shows
5Real-time revenue tracking and advanced reporting
6HTTPS site and RSS feed, 3rd-party pixel support, and (in Enterprise) API integrations

Target Customer Industries

Decision Makers

1Founder / Creator
2Network / Show Manager
3Head of Monetization
4Director of Marketing
5Ads Sales Lead
6Product Manager

Client Results

1Wider distribution across Apple Podcasts, Spotify, and other listening apps
2Monetization through dynamic ad insertion and access to a large ad marketplace
3Real-time visibility into revenue and campaign performance
4Audience insights and analytics to inform content strategy

Competitive Advantages

1All-in-one platform for hosting, distribution, analytics, and monetization
2Direct access to AdsWizz for programmatic ads
3IAB-certified analytics for audited metrics
4Flexible pricing tiers with a trial and scalable features
5Migration-friendly onboarding with dedicated support

Key Benefits

1Simplified distribution to major listening apps

2In-depth, auditable audience analytics

3Monetization through dynamic ads and a large ad marketplace

4Fast onboarding and migration support

5Transparent, real-time revenue reporting

Additional Product Information

Product Description

Podcast hosting, distribution, analytics, and monetization platform offering one-click publishing to major platforms, enterprise analytics, and access to a large ad marketplace for dynamic ad insertion.

Target Market

Indie podcasters, podcast networks/shows, and brands seeking scalable hosting, distribution, analytics, and monetization for podcasts.

Unique Value Proposition

An all-in-one podcasting platform that combines publishing, distribution, analytics, and monetization with AdsWizz dynamic ad insertion and IAB-certified analytics, plus migration-friendly tools.

Technical Requirements

HTTPS site and RSS feed; 3rd-party pixel support; API integrations for publishing and campaign management (Enterprise); AdsWizz tech for dynamic ad insertion

Pricing Model

Plans include Basic ($15/mo or $13.50/mo if prepaid annually), Essential ($35/mo or $31.50/mo prepaid annually), Professional (features include dynamic ad insertion and advanced targeting; pricing not listed), Enterprise (pricing not listed). 14-day trial available; monetization powered by AdsWizz

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