Simply Recipes
Business Profile
Core Value Proposition
Simply Recipes provides home cooks with trusted, extensively tested recipes, guides, and meal plans to cook delicious meals with less stress and more joy.
Target Customer
Home cooks and households seeking reliable, easy-to-follow recipes, cooking tips, and meal planning guidance
Key Differentiator
Extensive library of 3,000+ tested recipes and meal plans, created and curated by a team of recipe developers, food writers, testers, and other editorial professionals; broad coverage of tips, techniques, and ingredient guides; large reader base (over 15 million readers monthly)
Implementation Timeline
Immediate access to recipes and content upon visiting; ongoing value with daily/new content and updated guides
Pain Points
- 1Cooking stress and overwhelm for everyday meals
- 2Finding reliable, tested recipes and guidance
- 3Meal planning and organization for busy home cooks
Key Features
- 1Recipe database with 3,000+ tested recipes
- 2Meal plans and recipe collections
- 3Tips & Techniques, Ingredient Guides, Cleaning & Organizing guides
- 4Holidays & Seasons, Buying Guides, and other feature content
- 5News & Trends, newsletters, and contributor-written content
Target Customer Industries
Decision Makers
- 1Associate Editorial Director
- 2Contributing Writer
Client Results
- 1Improved cooking confidence and efficiency for home cooks
- 2Reduced stress around weeknight dinners
- 3Access to curated, tested recipes and meal planning resources
Competitive Advantages
- 1Large, curated library of tested recipes
- 2Home-cook focused content created by a dedicated editorial and contributor team
- 3Meal plans and organized resources to simplify cooking and planning
- 4Active community and ongoing new content across categories (recipes, tips, guides)
Key Benefits
Additional Product Information
Product Description
A consumer recipe and cooking guidance website offering recipes, meal plans, and cooking tips for home cooks
Target Market
Individuals and households aiming to cook delicious meals with less stress and more joy, using trusted recipes and practical guidance
Unique Value Proposition
A trusted, home-cook oriented recipe platform with 3,000+ tested recipes and structured meal plans, supported by an editorial team and contributors, reaching a large monthly audience
Technical Requirements
Accessible via web browser; uses cookies as indicated by site settings; no specific software requirements disclosed
Pricing Model
Pricing not disclosed; site appears freely accessible with optional newsletter sign-ups
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