Sinclair, Inc
Business Profile
Core Value Proposition
Sinclair, Inc provides diversified local news, sports content, and multicast networks across TV, digital, and other platforms to reach mass audiences and offer advertisers integrated marketing solutions.
Target Customer
{"Local TV viewers seeking news, sports, and entertainment","Advertisers and agencies looking for crossâplatform reach (TV, digital, audio, social, streaming)","Broadcast industry partners and content distributors"}
Key Differentiator
A highly diversified media portfolio combining local television stations (185 stations in 85 markets) with national networks (Tennis Channel, COMET, CHARGE!, The Nest, TBD.), a tennis/entertainment ecosystem (Tennis Channel and Tennis.com), and endâtoâend marketing/tech services (AMP, Drive Auto, Compulse, Dielectric) across multiple platforms.
Implementation Timeline
Not disclosed
Pain Points
- 1Need for crossâplatform reach to engage mass audiences efficiently
- 2Desire for trusted, local journalism and communityâfocused content
- 3Demand for integrated advertising and marketing solutions spanning TV, digital, audio, and streaming
Key Features
- 1Multiâplatform distribution across local TV stations, multicast networks, and digital properties
- 2Integrated advertising and marketing services (AMP Sales & Marketing Solutions, Digital Remedy, Drive Auto, Compulse)
- 3Next Gen Broadcast capabilities (ATSC 3.0) via NEXTGEN Broadcast and ONE Media Technologies
- 4A wide portfolio of networks and brands (Tennis Channel, COMET, CHARGE!, The Nest, YES Network) and Tennisâlifestyle content (Tennis.com)
- 5Commitment to corporate responsibility and community impact (Sinclair Cares, scholarships)
Target Customer Industries
Decision Makers
- 1Principal
- 2Anchor
- 3Reporter
- 4Weather Anchor
- 5Sports Anchor
- 6Multimedia Journalist
- 7Producer
Client Results
- 1Awardâwinning journalism with more than 2,000 awards in the last 6 years, including 200+ Edward R. Murrow Awards and 500+ Emmy Awards
- 2Extensive coverage and recognition across multiple markets and networks
Competitive Advantages
- 1Extensive crossâplatform reach through 185 local stations and multiple multicast networks
- 2Oneâstop portfolio for advertisers: TV, digital, audio, social, and streaming through AMP and related services
- 3Leading tennis/entertainment ecosystem with Tennis Channel and Tennis.com
- 4 NEXTGEN ATSC 3.0 capabilities for advanced broadcast features
- 5Proven track record of awardâwinning journalism and community engagement
Key Benefits
Additional Product Information
Product Description
A diversified media company and leading provider of local news and sports, owning and operating numerous television stations, networks, and digital properties (including Tennis Channel, COMET, CHARGE!, The Nest) with marketing tech/service offerings across multiple platforms.
Target Market
Viewers seeking local news/sports content; advertisers and agencies seeking crossâplatform marketing solutions; broadcasters and content partners
Unique Value Proposition
Sinclair combines local news leadership with a broad suite of multicast networks and digital properties, delivering crossâplatform reach and integrated marketing solutions for advertisers and partners.
Technical Requirements
ATSC 3.0 NEXTGEN broadcast capabilities; no explicit hardware/implementation requirements stated beyond the described technologies
Pricing Model
Not disclosed
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