Singular
Business Profile
Core Value Proposition
Singular provides end-to-end attribution and marketing analytics platform for driving faster growth with smarter ROI insights.
Target Customer
Marketing and growth teams, particularly user acquisition, analytics, and marketing operations professionals across industries who need cross-channel attribution and unified data.
Key Differentiator
End-to-end attribution and analytics platform that unifies marketing data from multiple sources, automates data standardization, and combines robust ROI reporting with fraud prevention and cross-device attribution.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Siloed marketing data across channels and platforms
- 2Manual data aggregation from disparate sources leading to slow insights
- 3Difficulty aligning internal teams around a single data language and ROI reporting
Key Features
- 1Marketing Analytics with cross-platform attribution
- 2Cost Aggregation and unified ad spend reporting
- 3Mobile Attribution including SKAdNetwork Attribution
- 4Deep Linking and Cross-device/ Cross-channel Attribution
- 5Fraud Prevention and Ad Monetization
Target Customer Industries
Decision Makers
- 1VP of User Acquisition
- 2EVP & Chief Product Officer
- 3SVP Technology
- 4Director of Digital Marketing & Mobile Growth
Client Results
- 12x Conversion Rates
- 215+ hours per week time savings
- 3Single source of truth for teams
- 4Accurate, actionable cross-platform analytics
Competitive Advantages
- 1Connect marketing data from anywhere and automate data standardization with error-proof schemas
- 2Trust data with the most accurate cost and ROI reporting
- 3Block more fraud with industry-leading Fraud Prevention
- 4Visualize ad assets and their performance in a side-by-side view
- 5Server-to-server integrations and flexible SKAdNetwork tooling
Key Benefits
Case Studies & Success Stories
Rovio: Server-to-Server Integration and SKAdNetwork tooling with Singular
Rovio’s server-to-server integration with Singular ensures quality and privacy of players’ data, enables rollout across the portfolio, and provides flexibility to customize UA SKAdNetwork tooling built on top of Singular’s capabilities.
Jam City: Cross-device attribution via custom Singular integrations
Because of the custom integrations with Singular, Jam City can understand a user journey from mobile app install to a desktop conversion, saving time and enabling focus on campaign execution.
Additional Product Information
Product Description
An end-to-end attribution and analytics platform that unifies marketing data, provides cross-channel attribution, data governance, and performance insights to drive growth.
Target Market
Marketing and growth teams across industries seeking unified marketing data, cross-channel attribution, and ROI insights.
Unique Value Proposition
Singular unifies marketing data from anywhere, automates data standardization, and delivers accurate ROI reporting with fraud prevention and cross-platform attribution.
Technical Requirements
Supports server-to-server integrations, SKAdNetwork attribution, cross-device attribution, deep linking, and cross-platform web/mobile attribution.
Pricing Model
Not specified in the provided content
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