SKIMS

Business Profile

Core Value Proposition

SKIMS provides solutions-oriented underwear, clothing and shapewear for every body.

Target Customer

Consumers seeking comfortable, inclusive underwear, shapewear, loungewear, and apparel for men and women; online shoppers via SKIMS e-commerce.

Key Differentiator

A complete 'solutions' system across bras, underwear, shapewear, loungewear, and menswear, including viral bodysuits and dedicated guides (The Shapewear Guide, The Bra Guide) and a performance-driven brand positioning.

Implementation Timeline

Not specified in content

Pain Points

1Finding comfortable, supportive underwear and shapewear that fits a wide range of body types.
2Desiring multi-use garments that function as underwear, shapewear, and outerwear across settings and seasons.
3Difficulty discovering new styles quickly and with easy returns and shipping.

Key Features

1Extensive product categories: Bras, Underwear, Shapewear, Loungewear, and Mens collections.
2Seasonal and specialty collections (The Fall Shop, The Fleece Shop, Seasonal Shades).
3Guides and resources (The Bra Guide, The Shapewear Guide, Fabric Guide) and 'The Solutions Shop' for viral bodysuits.
4Customer-friendly policies and programs (free domestic shipping on $75+ orders, free returns, SKIMS Rewards).

Target Customer Industries

Competitive Advantages

1Comprehensive, integrated product system (bras, underwear, shapewear, and loungewear) under one brand.
2Showcases viral, performance-oriented designs (e.g., 'viral snatching bodysuits' and 'The bra that does it all').
3Customer-friendly policies (free shipping over $75 and free returns) and a loyalty/rewards program.

Key Benefits

1Free shipping on domestic orders $75+

2Free returns (via SKIMS Rewards)

3Extensive product ranges for all body types

4New drops and seasonal collections to stay on-trend

Additional Product Information

Product Description

A solutions oriented brand creating the next generation of underwear, clothing and shapewear.

Target Market

Consumers seeking comfortable, high-quality underwear, shapewear, loungewear, and apparel; includes men's and women's lines.

Unique Value Proposition

A unified, solutions-driven platform offering underwear, shapewear, loungewear and apparel designed for every body, with innovative garments like viral bodysuits and a high-performing product ecosystem.

Pricing Model

Prices visible per item on product pages; promotions such as '3 for $39' on select items (e.g., back-in-stock ULTIMATE BALCONETTE PUSH-UP BRA); free domestic shipping on orders $75+.

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