SKIMS
Business Profile
Core Value Proposition
SKIMS provides solutions-oriented underwear, clothing and shapewear for every body.
Target Customer
Consumers seeking comfortable, inclusive underwear, shapewear, loungewear, and apparel for men and women; online shoppers via SKIMS e-commerce.
Key Differentiator
A complete 'solutions' system across bras, underwear, shapewear, loungewear, and menswear, including viral bodysuits and dedicated guides (The Shapewear Guide, The Bra Guide) and a performance-driven brand positioning.
Implementation Timeline
Not specified in content
Pain Points
- 1Finding comfortable, supportive underwear and shapewear that fits a wide range of body types.
- 2Desiring multi-use garments that function as underwear, shapewear, and outerwear across settings and seasons.
- 3Difficulty discovering new styles quickly and with easy returns and shipping.
Key Features
- 1Extensive product categories: Bras, Underwear, Shapewear, Loungewear, and Mens collections.
- 2Seasonal and specialty collections (The Fall Shop, The Fleece Shop, Seasonal Shades).
- 3Guides and resources (The Bra Guide, The Shapewear Guide, Fabric Guide) and 'The Solutions Shop' for viral bodysuits.
- 4Customer-friendly policies and programs (free domestic shipping on $75+ orders, free returns, SKIMS Rewards).
Target Customer Industries
Competitive Advantages
- 1Comprehensive, integrated product system (bras, underwear, shapewear, and loungewear) under one brand.
- 2Showcases viral, performance-oriented designs (e.g., 'viral snatching bodysuits' and 'The bra that does it all').
- 3Customer-friendly policies (free shipping over $75 and free returns) and a loyalty/rewards program.
Key Benefits
Additional Product Information
Product Description
A solutions oriented brand creating the next generation of underwear, clothing and shapewear.
Target Market
Consumers seeking comfortable, high-quality underwear, shapewear, loungewear, and apparel; includes men's and women's lines.
Unique Value Proposition
A unified, solutions-driven platform offering underwear, shapewear, loungewear and apparel designed for every body, with innovative garments like viral bodysuits and a high-performing product ecosystem.
Pricing Model
Prices visible per item on product pages; promotions such as '3 for $39' on select items (e.g., back-in-stock ULTIMATE BALCONETTE PUSH-UP BRA); free domestic shipping on orders $75+.
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