Skroutz.gr
Business Profile
Core Value Proposition
Skroutz.gr provides easy and secure online shopping in Greece and Europe, offering millions of products, user reviews, and a trusted purchasing experience, plus Skroutz Plus membership with benefits like free shipping and exclusive Plus Deals.
Target Customer
{"Consumers in Greece and Europe looking to buy a wide range of products online (electronics, fashion, home goods, groceries, etc.).","Merchants and retailers who want to list and sell their products on Skroutz (Skroutz for Business)."}
Key Differentiator
Largest Greek online marketplace with a built-in loyalty program (Skroutz Plus) and a direct-purchase safety guarantee, complemented by a dedicated seller platform to onboard and grow online sales.
Implementation Timeline
Value can be realized quickly after seller onboarding and product listings; onboarding and usage imply immediate access to a large marketplace and customer base, with ongoing benefits from Skroutz Plus.
Pain Points
- 1Difficulty discovering the best deals across a vast catalog of products.
- 2Concerns about safety and reliability of online purchases.
- 3For merchants: challenges selling online and reaching a broad audience; onboarding & growing online sales.
Key Features
- 1Millions of products across categories (e.g., technology, fashion, groceries, home, etc.).
- 2User reviews and opinions to inform purchasing decisions.
- 3Skroutz Plus membership with free shipping and exclusive Plus Deals.
- 4Option for businesses to list products and manage sales on Skroutz (Skroutz for Business).
- 5Category and discovery features like search, deals, promotions, and partner content.
Target Customer Industries
Decision Makers
- 1Head of E-commerce
- 2Marketing Manager
- 3IT / Tech Lead
- 4CEO / Founder (small businesses onboarding to Skroutz)
Client Results
- 1Increased online exposure and potential sales for sellers.
- 2Improved buyer confidence through reviews and safety guarantees.
- 3Access to loyalty benefits and exclusive deals that can drive repeat purchases.
Competitive Advantages
- 1Large, diversified product catalog with millions of items.
- 2Integrated user reviews to aid purchasing decisions.
- 3Security and trust through direct purchase from Skroutz and safety guarantees.
- 4Loyalty benefits via Skroutz Plus (free shipping, exclusive deals).
- 5Dedicated channel for merchants to list and grow their online presence.
Key Benefits
Additional Product Information
Product Description
A Greek online marketplace and price comparison platform enabling consumer shopping across multiple categories, with a seller platform for merchants and a loyalty program (Skroutz Plus).
Target Market
Consumers seeking online shopping in Greece/Europe and merchants wanting to sell their products via Skroutz’s platform.
Unique Value Proposition
A comprehensive, trusted marketplace in Greece with millions of products, robust buyer reviews, and a seller-friendly platform plus a loyalty program that enhances value for both shoppers and merchants.
Technical Requirements
Not specified in the provided content.
Pricing Model
Skroutz Plus membership pricing is listed as from 25€ per year or from 4€ per month.
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