Sky Post (晴報 Sky Post)
Business Profile
Core Value Proposition
[Sky Post] provides professional health, entertainment, and family lifestyle information content with videos, articles, and shopping/gift deals for households and middle-class professionals.
Target Customer
Families and middle-class office workers with consumer power in Hong Kong.
Key Differentiator
A one-stop lifestyle channel from the Hong Kong Economic Daily Group, delivering multi-category content (health, entertainment, family) across web and social media, plus Jetso shopping/gift deals and a dedicated member area.
Implementation Timeline
Not specified
Pain Points
- 1Need reliable, professional health and wellness information for daily life
- 2Desire diverse lifestyle content (health, entertainment, family) in a single platform
- 3Access to shopping deals and promotions integrated with content consumption
Key Features
- 1Categories cover Health, Entertainment, Family, and Health subtopics (e.g., 腸胃保健, 兒科百問, 女性疾病, 老人病, 皮膚護理)
- 2Video content and online articles (晴報電視, web content)
- 3Jetso shopping/gift deals and coupons
- 4Member Zone with personalized features (個人資料, 我的收藏, 我的通訊)
- 5Multi-channel distribution via website and social media
Target Customer Industries
Decision Makers
- 1醫生
- 2健身教練
Client Results
- 1Not specified in content
Competitive Advantages
- 1聲稱提供最專業、最可靠的內容
- 2內容覆蓋健康、娛樂、家庭等多元領域，提供一站式資訊
- 3提供視頻內容與Jetso購物/優惠，增強用戶黏性與價值
- 4具會員區，支援個性化與收藏功能
Key Benefits
Additional Product Information
Product Description
健康、娛樂、家庭生活資訊頻道，提供專業內容與視頻，以及Jetso購物優惠，透過網站與社交媒體觸及讀者。
Target Market
家庭與中產階級上班族，尋求專業可靠的生活資訊與優惠
Unique Value Proposition
由香港經濟日報集團推出，結合健康/娛樂/家庭內容、視頻與商業促銷，提供一站式、跨平台的生活資訊與購物體驗
Technical Requirements
Web與移動端訪問、社交媒體整合、會員區功能
Pricing Model
未在內容中提供定價資訊
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