Sky Sports
Business Profile
Core Value Proposition
Sky Sports provides live sports coverage, news, transfers, scores, and streaming of live sport.
Target Customer
Sports fans seeking live coverage and real-time sports news; existing Sky subscribers; NOW streaming customers
Key Differentiator
Expansive multi-sport live coverage with flexible access options (contract-free NOW passes) and multiple streaming platforms (Sky Go, Sky Sports App, NOW).
Implementation Timeline
Immediate / same-day access after activation; streaming available via NOW passes or Sky subscriptions
Pain Points
- 1Need reliable, centralized access to live coverage across multiple sports with up-to-date news and scores
- 2Desire for flexible pricing/access options without long-term contracts
- 3Requirement to stream on multiple devices/platforms with a single ecosystem
Key Features
- 1Live coverage across Football, Golf, Rugby Union, Rugby League, Cricket, F1, Boxing, NFL, Tennis, Racing, Darts, Netball, MMA and more
- 2Latest sports news, transfers and score updates
- 3Streaming options via Sky Sports App, Sky Go, and NOW passes (Day/Month) with contract-free options
Target Customer Industries
Client Results
- 1Immediate access to live sports content upon subscription or activation
- 2Up-to-date coverage of sports news, transfers and scores
- 3Flexible, contract-free streaming options through NOW and Sky platforms
Competitive Advantages
- 1Comprehensive live multi-sport coverage in one service
- 2Flexible access options (contract-free NOW passes)
- 3Multiple delivery platforms (Sky Sports App, Sky Go, NOW streaming)
- 4Broad event coverage and timely news/transfer updates
Key Benefits
Additional Product Information
Product Description
Sky Sports is a sports media and streaming service offering live coverage, news, transfers, and scores across a wide range of sports, with options to stream via apps and NOW passes.
Target Market
Sports enthusiasts who want live coverage and up-to-date sports news, including current Sky subscribers and NOW streaming users
Unique Value Proposition
Offers extensive live sports coverage with flexible, contract-free access and cross-platform streaming, all within a single ecosystem
Technical Requirements
Streaming available via Sky Sports App and NOW; login page indicates JavaScript is required for some components (e.g., 'Javascript is disabled' note on login page).
Pricing Model
Contract-free Sky Sports memberships; NOW Day or Month passes for streaming
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