Business Profile
Sky Sports provides live sports coverage, news, transfers, scores, and streaming of live sport.
Sports fans seeking live coverage and real-time sports news; existing Sky subscribers; NOW streaming customers
Expansive multi-sport live coverage with flexible access options (contract-free NOW passes) and multiple streaming platforms (Sky Go, Sky Sports App, NOW).
Immediate / same-day access after activation; streaming available via NOW passes or Sky subscriptions
Sky Sports is a sports media and streaming service offering live coverage, news, transfers, and scores across a wide range of sports, with options to stream via apps and NOW passes.
Sports enthusiasts who want live coverage and up-to-date sports news, including current Sky subscribers and NOW streaming users
Offers extensive live sports coverage with flexible, contract-free access and cross-platform streaming, all within a single ecosystem
Streaming available via Sky Sports App and NOW; login page indicates JavaScript is required for some components (e.g., 'Javascript is disabled' note on login page).
Contract-free Sky Sports memberships; NOW Day or Month passes for streaming
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