Sky TV, Broadband & Mobile

Business Profile

Core Value Proposition

Sky provides comprehensive TV, broadband, and mobile phone packages, offering diverse entertainment options and high-speed internet for residential customers.

Target Customer

UK residential customers looking for TV, broadband, and mobile services with inclusive entertainment options.

Key Differentiator

Sky uniquely combines TV, broadband, and mobile services with exclusive content like Sky Originals, Netflix, and Discovery+, all in one package.

Implementation Timeline

Customers can see value immediately upon installation and activation of services.

Pain Points

1Need for high-speed internet for streaming and gaming.
2Desire for exclusive and original TV content.
3Requirement for flexible and comprehensive mobile plans.

Key Features

1Sky Glass and Sky Stream for integrated streaming.
2Exclusive content including Sky Originals and Netflix.
3High-speed broadband options up to 300Mbps.
4Comprehensive mobile plans with options for data and device loans.
524/7 customer support and switching assistance.

Target Customer Industries

Decision Makers

1Homeowners
2Tech-savvy individuals
3Entertainment enthusiasts

Client Results

1Access to exclusive TV content and live sports.
2High-speed internet for uninterrupted streaming and gaming.
3Flexible mobile plans with the latest devices.

Competitive Advantages

1Combination of TV, broadband, and mobile services in one package.
2Exclusive access to Sky Originals and popular streaming services.
3High-speed broadband options with guarantees on speed.

Key Benefits

1Access to a wide range of exclusive TV shows and movies.

2Reliable and fast broadband connectivity.

3Flexible and affordable mobile plans.

Additional Product Information

Product Description

Sky offers a range of services including TV packages with exclusive content, high-speed broadband, and mobile plans.

Target Market

UK residential market, targeting individuals and families seeking comprehensive entertainment and communication solutions.

Unique Value Proposition

Sky combines exclusive TV content, high-speed internet, and flexible mobile plans into a single offering, providing convenience and value for residential customers.

Technical Requirements

Requires broadband with a minimum speed for streaming services, compatible devices with HDMI ports for Sky Stream.

Pricing Model

Subscription-based pricing with various packages starting from £15/month, with options for add-ons and device loans.

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