Sling TV
Business Profile
Core Value Proposition
Sling TV provides live TV channels, sports, and news streaming without traditional cable.
Target Customer
{"Cord-cutters and streaming enthusiasts seeking affordable live TV","Sports fans","News watchers","Households looking for flexible, bill-friendly TV options in the United States"}
Key Differentiator
Flexible bundles (Orange, Blue, or Orange + Blue) with different simultaneous-stream allowances, plus time-based passes (Day, Weekend, Week) and local channels in select markets.
Implementation Timeline
Not specified in the content
Pain Points
- 1High cost and long-term commitments of traditional cable.
- 2Limited channel availability and regional restrictions (local channels in select markets; some programs subject to blackout).
- 3Inflexible viewing options and the need to access live sports and news without a full cable package.
Key Features
- 1Live TV streaming with channels such as ESPN, MSNBC, FS1, and more.
- 2Plan options: Sling Orange (1 stream), Sling Blue (up to 3 streams), or the combined Orange + Blue (up to 4 streams).
- 3Time-based passes: Day Pass, Weekend Pass, Week Pass (with varying prices).
- 4Local channels available in select markets.
- 5Core service variants include Sling Latino and Sling International.
Target Customer Industries
Competitive Advantages
- 1Flexible pricing and plan structures (monthly plans and time-based passes).
- 2Ability to mix and match Orange/Blue bundles for different streaming needs.
- 3Access to live channels and sports without traditional cable, with some local channel availability.
Key Benefits
Additional Product Information
Product Description
A live TV streaming service offering channel-based bundles (Orange, Blue, or Orange + Blue) with add-on passes and local-channel options in select markets, enabling streaming of live TV, sports, and news over the internet in the United States.
Target Market
Cord-cutters, streaming enthusiasts, and households seeking affordable, flexible access to live TV and sports in the United States.
Unique Value Proposition
Flexible, no-cable live TV options with multiple bundle configurations and time-based passes that cover sports, news, and entertainment in the United States.
Technical Requirements
Internet connection required; service availability restricted to the United States; streaming capabilities and number of streams vary by plan.
Pricing Model
Pricing includes monthly subscriptions (Orange, Blue, and combos) and time-based passes (Day Pass $4.99, Weekend Pass $9.99, Week Pass $14.99). Orange Monthly listed at $45.99/mo. Local channels available in select markets. Promotional pricing references include phrases like 'Live TV starts at $4.99' and 'as low as $60.99' in marketing copy. Passes are one-time subscriptions with specific billing terms noted in the content.
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