Smokefree.gov
Business Profile
Core Value Proposition
Smokefree.gov provides information, resources, and support to help you get ready to quit tobacco and successfully stop smoking.
Target Customer
General public seeking to quit tobacco or nicotine; individuals preparing to quit; people seeking vaping cessation resources; pregnant individuals considering quitting.
Key Differentiator
Official U.S. government health resource offering a multi-channel quit-support program (quit plan builder, mobile apps, and texting programs) with a focus on readiness to quit and ongoing support.
Implementation Timeline
Value can be realized immediately upon starting (build a quit plan, start a quit day, sign up for Smokefree TXT or quitSTART app); first-day support is available.
Pain Points
- 1Difficulty planning a quit attempt and staying motivated
- 2Managing cravings, withdrawal, and triggers
- 3Lack of accessible, structured quit-support tools and guidance
Key Features
- 1Create My Quit Plan (personalized quit plan)
- 2Smokefree App (mobile app support)
- 3Smokefree Texting Programs (SMS-based guidance)
- 4Quit Vaping & Dip resources
- 5Information on Nicotine Replacement Therapy and strategies to cope with cravings
Target Customer Industries
Client Results
- 1Increased likelihood of quitting when using a quit plan and nicotine replacement therapy (content states NRT can double chances of quitting).
- 2Access to multiple formats of support to maintain abstinence (plan, app, texting, and expert guidance).
Competitive Advantages
- 1Official government health resource (reliable, trusted source).
- 2Multiple tools and formats (plan builder, app, texting) to support quitting.
- 3Resources addressing vaping cessation and pregnancy-specific quitting.
- 4Secure site with HTTPS and government affiliation.
Key Benefits
Additional Product Information
Product Description
Official U.S. government resource offering quit planning tools, mobile apps, texting programs, and information to help individuals quit tobacco and nicotine.
Target Market
Individuals trying to quit tobacco or nicotine products, including vaping; people seeking actionable quit plans and digital support; pregnant individuals considering cessation.
Unique Value Proposition
A comprehensive, government-backed quitting ecosystem that combines a personalized quit plan with mobile apps, texting programs, and vaping cessation resources, all within a single authoritative platform.
Technical Requirements
Mobile app availability (quitSTART) and texting programs; no explicit OS requirements documented in content; site uses HTTPS.
Pricing Model
Not specified in content (likely free resources as a government service; pricing not disclosed in provided content).
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