Snopes
Business Profile
Core Value Proposition
Snopes provides a definitive fact-checking service and reference source for investigating urban legends, folklore, myths, rumors, and misinformation, helping users discern what is true and what is total nonsense.
Target Customer
Individuals and organizations looking to verify facts and combat misinformation online, including general consumers, media professionals, and educators.
Key Differentiator
Snopes is distinguished by its comprehensive archive of fact checks and investigations, a perfect NewsGuard credibility rating, and compliance with the International Fact Checking Network's highest standards.
Implementation Timeline
Immediate access to fact-checking archives and resources upon subscription.
Pain Points
- 1Misinformation and rumors spreading online.
- 2The need for reliable fact-checking resources.
- 3Difficulty in discerning fact from fiction in media.
Key Features
- 1Extensive archive of fact checks and investigations.
- 2Ad-free browsing for members.
- 3Members-only newsletter with exclusive content.
- 4Access to a community platform for fact-checking enthusiasts.
- 5FactBot for querying information.
Target Customer Industries
Decision Makers
- 1Journalists
- 2Educators
- 3Researchers
- 4Media Analysts
- 5Public Relations Specialists
Client Results
- 1Increased public awareness and understanding of misinformation.
- 2Enhanced ability for users to differentiate between fact and fiction.
- 3Support for independent journalism and fact-checking.
Competitive Advantages
- 1High credibility and reliability as a fact-checking source.
- 2Independence from major media and tech platforms.
- 3Comprehensive coverage of a wide range of topics.
Key Benefits
Additional Product Information
Product Description
Snopes is a fact-checking website that serves as an Internet reference source for researching urban legends, folklore, myths, rumors, and misinformation.
Target Market
Individuals and organizations seeking to verify facts and combat misinformation.
Unique Value Proposition
Snopes offers a trustworthy and comprehensive resource for fact-checking with a perfect NewsGuard credibility rating and adherence to international standards.
Technical Requirements
Access to the internet for viewing and using the website.
Pricing Model
Membership subscription model with options for monthly, quarterly, or yearly payments, offering ad-free browsing and members-only content.
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