Solar & battery installation (Octopus Energy)
Business Profile
Core Value Proposition
Octopus Energy provides cheaper, smarter energy tariffs and integrated home energy solutions (heat pumps, solar & battery installations, and EV charging) for UK residential customers.
Target Customer
UK homeowners and residential energy customers seeking cheaper bills and greener heating/solar solutions, including those considering heat pumps, solar panels with battery storage, and smart tariffs.
Key Differentiator
The UK's most awarded energy supplier with high customer satisfaction (5/5 reviews) and extensive awards; offers pioneering smart tariffs (e.g., Octopus Flux), in-house Cosy heat pumps, real-time solar export monitoring, and long-term warranties (25-year solar panels).
Implementation Timeline
Not specified in the content; the site outlines steps from enquiry to installation (e.g., post code check, tailored quote, installation and tariff setup) but no explicit timeframes are provided.
Pain Points
- 1High energy bills and reliance on gas boilers
- 2Need for greener, low-carbon heating options
- 3Complexity of balancing energy usage with variable grid conditions and tariffs
- 4Financing and upfront cost barriers for solar and heat pump installations
Key Features
- 1Cosy heat pump range for efficient, quiet home heating
- 2Smart tariffs and dynamic pricing (e.g., Octopus Flux) aligned with grid conditions
- 3Solar & battery installation with real-time solar export visibility in the Octopus app
- 4Finance options for solar installations (DivideBuy / Zopa Bank / 4.9% APR or 9.9% APR options)
- 525-year product warranty on solar panels and ongoing customer support
Target Customer Industries
Client Results
- 1Potentially cheaper electricity bills versus price-cap prices
- 2Savings of around £368 per year for a medium-use home with a Cosy Eco heat pump on a fixed tariff (compared to a gas boiler on a standard tariff)
- 3Save around 90% on electricity bills with solar & battery power (illustrative savings on a typical setup)
- 4Potential to make up to £300 profit per year with Intelligent Octopus Flux
- 5Thousands of Octopus customers paid nothing for their electricity bills last year thanks to solar, battery & smart tariffs
Competitive Advantages
- 1Award-winning brand with strong customer reviews (5 years of recommendations by Which? and 5/5 ratings from customers)
- 2In-house heat pump offering (Cosy) with easy control via the Octopus app and smart tariff integration
- 3Comprehensive solar & battery capabilities with long warranties (25-year solar panel warranty)
- 4Flexible finance options and partnerships for solar projects
- 5Real-time solar export visibility and energy management through Octopus tariffs
Key Benefits
Case Studies & Success Stories
Solar & battery savings with Octopus Flux
Between June 2024 and May 2025, the top 12% of Intelligent Octopus Flux customers paid less to import energy than they earned exporting their solar energy, offsetting their full electricity usage and earning £314 or more in profit. 4,829 customers on Flux and Intelligent Flux earned enough from exporting to fully cover their energy usage and standing charges.
Cosy heat pump customer experience
Customers are showcased as having switched to Cosy heat pumps with positive expectations around comfort, reliability, and control via the Octopus app; the journey includes surveys, installation, and ongoing support.
Additional Product Information
Product Description
Installation of solar panels with optional battery storage, integrated with Octopus smart tariffs and export tariffs; backed by long warranties, 5-star service, and a streamlined installation process.
Target Market
UK residential homeowners and energy customers seeking cheaper, greener energy solutions, including solar, battery storage, heat pumps, and EV charging.
Unique Value Proposition
UK's most awarded energy supplier offering cheaper tariffs, solar/battery integration with real-time export monitoring, Cosy heat pumps, robust warranties, and flexible financing.
Technical Requirements
{"Home ownership required for solar installation","Pitched roof capable of fitting at least 2 solar panels; flats not eligible","Not currently installable on properties with 3-phase electricity meters","Roof tiles must be clay or concrete and roof must receive adequate sun","Scaffolding required for installation; export tariffs set up by Octopus Energy","Financing is subject to eligibility; DivideBuy and Zopa Bank are lenders"}
Pricing Model
{"Solar panel installation costs start from £6,163 for a 2-panel system","8-panel installation with a 5 kWh battery: £8,123 (essential battery) or £9,691 (smart battery)","Non-refundable deposit of £500 required at signing","Finance options via DivideBuy: 4.9% APR over 2 or 3 years, or 9.9% APR over 5, 7, or 10 years","Representative example: 9.9% APR over 10 years on a £12,000 cash price results in total repayable of £18,499.16"}
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