South Tyrol Museum of Archaeology (Ötzi Museum)
Business Profile
Core Value Proposition
South Tyrol Museum of Archaeology provides access to Ötzi the Iceman and his artefacts through a permanent exhibition, educational programs, and immersive experiences, supported by research and digital resources.
Target Customer
{"General public / individual visitors","Families","School groups / educators","Tour operators / groups","Researchers / academics"}
Key Differentiator
Home to Ötzi the Iceman and Copper Age artefacts, with a permanent exhibition plus the Loft space, 360° online tours for groups, an Iceman database, ongoing interdisciplinary research, and structured, multilingual visitor and education programs.
Implementation Timeline
{"Group reservations: confirmation typically within 1–2 working days after submission."}
Pain Points
- 1Avoid queues by booking entry in advance (skip-the-line bookings).
- 2Coordinating group visits (schools and other groups) with guided tours and workshops.
- 3Providing educational programming across multiple schooling levels and languages.
Key Features
- 1Permanent exhibition of Ötzi the Iceman and related finds.
- 2The Loft: a dedicated space for learning about housing through history.
- 3360° Online Tours for Groups (virtual visit option).
- 4Guided tours for families and groups (language options implied by multilingual content).
- 5Workshops for school classes and audio guides (fee-based).
- 6Iceman database and ongoing research initiatives.
- 7Reservations system for individuals and groups with real-time availability.
- 8Museum shop and library access by appointment.
Target Customer Industries
Decision Makers
- 1Scientific curator
Client Results
- 1Record number of visitors in 2024 (as referenced in site content).
Competitive Advantages
- 1Unique asset: Ötzi the Iceman and Copper Age artefacts.
- 2Integrated visitor experience: permanent exhibit, educational programs, and research.
- 3Flexible access: skip-the-line booking and group reservations with guided options.
- 4Digital and on-site experiences: 360° online tours and the Iceman database.
- 5Educational focus: tailored programs for primary through high school levels and autonomous school tours.
Key Benefits
Additional Product Information
Product Description
Museum dedicated to Ötzi the Iceman and related Copper Age artefacts in Bolzano, Italy. Offers a permanent exhibition, educational programs for schools and families, immersive spaces (The Loft), and digital experiences (360° online tours and the Iceman database), supported by ongoing archaeological research.
Target Market
Visitors of all ages, families, school groups, and educational institutions seeking immersive archaeology education and cultural experiences.
Unique Value Proposition
Exclusive access to Ötzi the Iceman, coupled with comprehensive educational programs, ongoing interdisciplinary research, and innovative visitor experiences (Loft, online tours, and a dedicated Iceman database).
Technical Requirements
{"Online reservation system for individuals and groups (real-time availability)","Multilingual content (EN, DE, IT) and language options for tours","ReCAPTCHA and privacy compliance for online forms","Library access by appointment; online research catalog via partner university","Facilities for audio guides (fee-based) and workshop delivery"}
Pricing Model
{"Single ticket: €13.00","Children under 6: free","Discounted ticket: €10.00 (pupils, students and apprentices under 27; people with disabilities; civilian service volunteers; seniors over 65; groups of 20+)","With Museumcard: free (valid through 12/31/2025)","Family ticket: €26.00 (2 adults with children under 16)","Family ticket 'mini': €13.00 (1 adult with children under 16)","School class per person: €3.00","Audio guides: €4.00","Guided tours: €4.00 per person (for groups of 15+) or €60.00 flat for groups under 15","Virtual group tour: €60.00","Workshop for school classes: €6.00 per person (2–3 hours)"}
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