Southern Poverty Law Center (SPLC) Programs & Resources
Business Profile
Core Value Proposition
Southern Poverty Law Center (SPLC) programs and resources provides advocacy, education, research, and legal tools to advance racial justice and protect vulnerable Black and Brown communities.
Target Customer
Advocates, policymakers, educators, researchers, community organizations, and donors working toward civil rights and racial justice.
Key Differentiator
Regional Deep South focus with state offices plus national reach; integrated suite of tools (Hate Map, Hatewatch, Hate Techwatch, Case Docket, Policy Advocacy) alongside education (Learning for Justice) and the Civil Rights Memorial Center, enabling legal action, research, and public education in one ecosystem.
Implementation Timeline
Not specified in content; impact appears through ongoing advocacy and reporting rather than a fixed rollout.
Pain Points
- 1Systemic racism, white supremacy, and racial discrimination
- 2Voter suppression and underrepresentation
- 3Over-policing, mass incarceration, and unjust imprisonment
- 4Economic inequality and poverty affecting Black and Brown communities
Key Features
- 1Hate Map, Hatewatch, Hate Techwatch, Case Docket, Policy Advocacy, Resources, Reports, Toolkits, Guides, Webinars, and How-Tos
- 2Learning for Justice educational programs
- 3Civil Rights Memorial Center
- 4State Offices across Alabama, Florida, Georgia, Louisiana, Mississippi, and Washington, D.C.
- 5Publications like The Year in Hate & Extremism 2024
Target Customer Industries
Client Results
- 1Legal advocacy protecting vulnerable communities and promoting equality
- 2Monitoring and dismantling extremist groups (Tracking Hate)
- 3Policy changes and increased protections for voting rights and civil rights
- 4Public awareness through reports and educational resources
Competitive Advantages
- 1Regional Deep South focus with national impact
- 2Comprehensive, integrated platform combining advocacy, research, and education
- 3Active monitoring of hate and extremism (Hate Map, Hatewatch, Hate Techwatch)
- 4Public education through Learning for Justice and Civil Rights Memorial Center
- 5Diverse funding streams and donor options (donations, planned gifts, stock gifts, IRA gifts, etc.)
Key Benefits
Case Studies & Success Stories
Georgia Youth Justice Coalition
A multiracial grassroots movement described as a key player in Georgia politics, mobilizing thousands of young people in 123 of Georgia's 159 counties.
Return to the Land (RTTL) coverage
Reporting on a group described as white nationals seeking to build a segregated compound, illustrating SPLC's monitoring of extremist movements.
Additional Product Information
Product Description
A nonprofit civil rights organization delivering advocacy, education, legal action, research, and public resources to combat racism, dismantle white supremacy, and protect vulnerable communities; includes Hate Map, Hatewatch, Hate Techwatch, policy advocacy, reports, Toolkits, Learning for Justice, and the Civil Rights Memorial Center.
Target Market
Black and Brown communities; advocates, policymakers, educators, researchers, legal professionals, and donors seeking to advance civil rights and racial justice.
Unique Value Proposition
Deep South regional focus with a nationwide impact, offering an end-to-end suite of tools (research, legal advocacy, journalism-style tracking, and education) supported by a network of state and DC offices.
Technical Requirements
Not specified in content.
Pricing Model
Not specified; organization operates as a nonprofit with donation-based support and various giving options (donations, planned gifts, stock gifts, IRA gifts, workplace giving, etc.).
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