SpeedCurve
Business Profile
Core Value Proposition
SpeedCurve provides automated, continuous website performance monitoring to understand how users experience speed and to identify and fix performance issues.
Target Customer
{"Frontend engineers / developers","Product teams","Marketing and SEO teams","Site owners and executives","CTO / VP of Engineering (decision-makers mentioned in testimonials)"}
Key Differentiator
Expert performance coaching and collaboration combined with integrated monitoring (lab-based, real-user monitoring), budgets, CI/CD integration, and industry benchmarking to drive a performance culture.
Implementation Timeline
Not explicitly stated in the provided content; the site emphasizes ongoing monitoring, real-time alerts, and weekly reporting, with case studies showing multi-page improvements over time.
Pain Points
- 1Slow website performance harming user experience and business metrics (conversions, revenue, bounce rate, SEO).
- 2Difficulty identifying which users experience the worst performance and diagnosing root causes.
- 3Lack of performance visibility across teams and difficulty embedding performance into development and release workflows.
Key Features
- 1Web Performance Monitoring (lab + synthetic testing and real user monitoring)
- 2Performance Budgets and alerting
- 3Core Web Vitals tracking and diagnostics
- 4CI/CD pipeline integration
- 5Competitive Benchmarking and Regression Monitoring
- 6On-demand testing, A/B testing, Real User Monitoring, and custom metrics
- 7Consulting & Support to build a performance culture
Target Customer Industries
Decision Makers
- 1VP of Engineering
- 2Director of Front-end
- 3Lead frontend developer
- 4Frontend Engineer
- 5Senior Product Manager
- 6Web Performance Specialist
- 7Design Technologist
- 8Google Dev Expert
Client Results
- 15% increase in conversions and 87% increase in pages per session (QuintoAndar) after optimizing Core Web Vitals and migrating to Next.js
- 2Farfetch reduced page load by over a second; analysis showed impact of TTI on mobile/desktop conversions
- 3Ancestry: 7% increase in conversions after improving render time by 68%, reducing page weight by 46% and load time by 64%
- 4Walmart: 40% improvement in performance after SpeedCurve helped identify and address a blocking-script issue
- 5GOV.UK improvements: start render improved by 2.5 seconds and page load time by 6 seconds after performance optimization (reported in case stories)
Competitive Advantages
- 1Unified platform for lab-based and real-user performance data (synthetic + RUM) in one view
- 2Actionable guidance and coaching to build a performance culture across teams
- 3Performance budgets, real-time alerts, and integration with CI/CD
- 4Competitive benchmarking with industry-specific comparisons
- 5Case studies and testimonials from diverse customers across government, retail, media, and tech
Key Benefits
Case Studies & Success Stories
QuintoAndar increased conversion rates
5% increase in conversions and 87% increase in pages per session after optimizing Core Web Vitals and migrating to Next.js.
Farfetch reduces page load by over a second
Analysis showed that converting rate changes were tied to faster render times; improvement came with reduced page load time.
Ancestry shifts to user-centered performance metrics
7% increase in conversions after improvements to render time (68%), page weight (46%), and load time (64%).
Walmart case: performance improvements after issue fixed
SpeedCurve helped identify and alert a blocking script issue; reported 40% performance improvement after fix.
Additional Product Information
Product Description
SpeedCurve is a website performance monitoring platform that aggregates lab-based synthetic testing, real user monitoring (RUM), conversion metrics, and benchmarks to help teams diagnose, fix, and optimize page speed and its impact on business outcomes. It includes budgets, Core Web Vitals, CI/CD integration, and coaching to drive a performance culture.
Target Market
Businesses with public-facing websites seeking to improve speed, user experience, and business metrics across retail, media, government, travel, and tech sectors.
Unique Value Proposition
A holistic, coach-supported web performance platform that blends automated monitoring, real-user data, budgets, competitive benchmarking, and actionable guidance to drive business outcomes.
Technical Requirements
Supports synthetic testing, Real User Monitoring (RUM), Lighthouse, Core Web Vitals, User Timing, Element Timing; integration with CI/CD pipelines; on-demand testing; industry benchmarks; dashboards and reporting.
Pricing Model
Not specified in the provided content.
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