Spoonflower
Business Profile
Core Value Proposition
Spoonflower provides on-demand, made-to-order fabric, wallpaper and home décor using designs from independent artists worldwide.
Target Customer
DIY crafters and hobbyists, interior designers and decorators, design studios, independent artists, and commercial/residential designers (including those using the Trade Program).
Key Differentiator
Worldâs largest design library for wallpaper and textiles, custom designs on any item, made-to-order in the USA with eco-friendly printing and a network of independent artists.
Implementation Timeline
Not explicitly specified; production is on-demand and customized per order.
Pain Points
- 1Need a vast, diverse library of patterns and designs to choose from.
- 2Desire customization of designs on a wide range of materials (fabric, wallpaper, home decor).
- 3Preference for on-demand, print-on-demand production to minimize waste and support sustainability.
Key Features
- 1Made-to-order printing on fabric, wallpaper, and home decor
- 2Image search and advanced text search to find designs
- 3Shop by room, style, and trend; curated collections (e.g., Farmhouse, Mid-Century, Heritage Revival)
- 4Reverse image search for finding designs that match inspiration photos
- 5Trade Program for commercial and residential designers
Target Customer Industries
Decision Makers
- 1Commercial Designer
- 2Residential Designer
- 3Designer
- 4Shopping Consultant
Client Results
- 1Access to a vast library of independent artist designs for textiles and wallpaper
- 2Custom designs printed on demand on a variety of materials
- 3Reduced waste and packaging through print-on-demand production
- 4Printed in the USA with non-toxic water-based inks and premium materials in stock
Competitive Advantages
- 1Largest design library for wallpaper and textiles
- 2Custom designs on any item and made-to-order production
- 3Printed on demand in the USA with eco-friendly, low-waste practices
- 4Premium materials are always in stock
- 5Supports independent artists and offers a collaborative ecosystem (artist collections, partnerships)
Key Benefits
Case Studies & Success Stories
Spoonflower x Charlotte Moss Collaboration
Spoonflower collaborated with designer Charlotte Moss; the collection and project details mention using Spoonflower Grasscloth in a Southern Living Idea House project to illustrate real-world design application.
Additional Product Information
Product Description
Spoonflower offers fabric, wallpaper and home décor printed on demand using designs from independent artists worldwide. The platform emphasizes a large design library, custom on-item printing, eco-friendly practices, and collaborations with designers.
Target Market
Individuals and professionals seeking unique, designer-pattern fabrics and wallpapers, including DIY crafters, interior designers, design studios, and commercial/residential designers (including those participating in the Trade Program).
Unique Value Proposition
Worldâs largest design library for wallpaper and textiles with on-demand, customizable printing on any material, supporting independent artists and sustainable, USA-based production.
Technical Requirements
No specific technical requirements are listed; emphasizes on-demand printing, non-toxic inks, and a design library with tools like image search and curated collections.
Pricing Model
Promotional offers noted: 25% off wallpaper, Up to 25% off fabric, Up to 25% off home decor; 13 premium materials always in stock; Fill-A-Yard option mentioned; general print-on-demand pricing implied but not specified.
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