Business Profile
Spotify for Artists provides tools to amplify your music, grow your fanbase, and manage promotional campaigns and analytics directly within Spotify.
Artists and music marketers, including independent artists, bands, managers, labels, and marketing agencies who want to promote releases, grow audiences, and monetize their music on Spotify.
Integrated, in-app marketing toolkit tied to Spotify Home (Marquee, Showcase, Discovery Mode, Canvas, Playlist pitching, Campaign Kit) with performance insights and no upfront budget for Discovery Mode; campaigns are built around the listener journey on Spotify and leverage first-party data.
Value can begin during release week and extend into the first month for many features; Discovery Mode notes performance in the first month with measurable lifts; Marquee and Showcase indicate impact during release periods and ongoing campaigns with sustained audience growth.
Marquee helped re-engage listeners around Beach House’s new release; in Canada, nearly one in four Marquee listeners saved or added a track; in the U.S., 20% of Marquee listeners streamed older releases.
thuy’s team paired Marquee with Discovery Mode to grow her audience across multiple releases, supported by Venice Music and other partners.
Indie electronic artist Goth Babe used Campaign Kit to grow his audience ahead of a debut album release.
The Miami band's use of Spotify for Artists tools increased listener engagement and helped grow their audience before the album drop.
Independent artist mehro grew his fanbase with Discovery Mode and related Spotify for Artists tools.
Marquee helped Jelani Aryeh drive deeper engagement with listeners and support his debut work.
A suite of in-app marketing and analytics tools designed to amplify music, promote releases (new and catalog), grow fanbases, and deepen engagement within the Spotify platform.
Musicians, bands, managers, labels, and music marketers seeking to promote music releases, grow fanbases, and monetize through in-app features on Spotify.
A native, data-informed marketing toolkit built into Spotify that enables artists to promote music, reach fans, and gain insights directly on the platform, with no upfront cost for Discovery Mode and trackable outcomes.
Access via Spotify for Artists; Discovery Mode requires songs to be prioritized by artist/label; available in 20+ markets; tracks must be distributed through participating distributors for Discovery Mode access.
Discovery Mode has no upfront cost; Spotify charges a commission on streams generated from Discovery Mode contexts; the commission is deducted from future Spotify statements. Other Campaign Kit and promotion features operate within the Spotify for Artists framework (pricing and budgets are not explicitly stated in the provided content).
Based on matching: problems solved, target roles, key features, industries
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