Spotify for Artists
Business Profile
Core Value Proposition
Spotify for Artists provides tools to amplify your music, grow your fanbase, and manage promotional campaigns and analytics directly within Spotify.
Target Customer
Artists and music marketers, including independent artists, bands, managers, labels, and marketing agencies who want to promote releases, grow audiences, and monetize their music on Spotify.
Key Differentiator
Integrated, in-app marketing toolkit tied to Spotify Home (Marquee, Showcase, Discovery Mode, Canvas, Playlist pitching, Campaign Kit) with performance insights and no upfront budget for Discovery Mode; campaigns are built around the listener journey on Spotify and leverage first-party data.
Implementation Timeline
Value can begin during release week and extend into the first month for many features; Discovery Mode notes performance in the first month with measurable lifts; Marquee and Showcase indicate impact during release periods and ongoing campaigns with sustained audience growth.
Pain Points
- 1Getting new music noticed and promoted within crowded playlists and streams
- 2Finding and expanding a fanbase cost-effectively
- 3Managing and funding marketing campaigns with measurable outcomes inside the streaming platform
Key Features
- 1Marquee: full-screen, sponsored recommendation for new releases reaching likely listeners on Spotify Free and Premium
- 2Showcase: promote new releases and catalog on Spotify Home, with campaign headlines and banner placements
- 3Discovery Mode: prioritize tracks for discovery in personalized contexts across Mixes, Radio, and Autoplay
- 4Campaign Kit: suite of tools including playlist pitching, Marquee, Discovery Mode, and Showcase for marketing campaigns
- 5Canvas: short looping visuals added to tracks
- 6Clips: short videos to connect with fans without leaving the music front-and-center
- 7Countdown Pages: pre-release hype for upcoming albums
- 8Analytics: audience segments, release engagement, listener conversion metrics, and fan studies
Target Customer Industries
Decision Makers
- 1Director of Paid Media
- 2VP, Global Head of Streaming
- 3SVP Global Digital Operations
- 4GM / SVP Artist Development
- 5CEO
- 6Founder & Chairman
- 7Head of Digital
- 8Director of Marketing
- 9Marketing Manager
Client Results
- 1Discovery Mode: +50% in saves, +44% in user playlist adds, +37% in follows during the first month
- 2Discovery Mode: tracks in 100 markets during campaigns; 58% of first-time discoveries from outside the home country
- 3Marquee: campaigns delivered an average of 10x more Spotify listeners per dollar spent compared with similar social ads
- 4Showcase: 6x more likely to stream the promoted release for people who see a Showcase; over 70% of a release’s first-year streams happen after its first month on Spotify
- 5Showcase: higher likelihood of engagement and reach at top of Home
Competitive Advantages
- 1No upfront cost for Discovery Mode (commission-based model on streams within Discovery contexts)
- 2In-app, native integration with Spotify Home for higher visibility and engagement
- 3Access to first-party data and audience segmentation to drive targeted campaigns
- 4Flexible promotion across new releases and catalog with Campaign Kit
- 5Synergy across multiple tools (Marquee, Showcase, Canvas, Clips, Countdown Pages) to reinforce campaigns
Key Benefits
Case Studies & Success Stories
How Marquee reactivated Beach House listeners to build on a viral moment
Marquee helped re-engage listeners around Beach House’s new release; in Canada, nearly one in four Marquee listeners saved or added a track; in the U.S., 20% of Marquee listeners streamed older releases.
How thuy used Marquee with other Spotify tools to amplify her new EP
thuy’s team paired Marquee with Discovery Mode to grow her audience across multiple releases, supported by Venice Music and other partners.
How Goth Babe Amplified New Releases and Gave New Life to His Catalog with Campaign Kit
Indie electronic artist Goth Babe used Campaign Kit to grow his audience ahead of a debut album release.
How Magic City Hippies Sequenced Marquee, Canvas, and Discovery Mode to Develop Fans Ahead of Their New Album
The Miami band's use of Spotify for Artists tools increased listener engagement and helped grow their audience before the album drop.
How mehro Discovered New Fans and Hit 1 Million Monthly Listeners
Independent artist mehro grew his fanbase with Discovery Mode and related Spotify for Artists tools.
How Jelani Aryeh Used Marquee to Deepen Listener Engagement
Marquee helped Jelani Aryeh drive deeper engagement with listeners and support his debut work.
Additional Product Information
Product Description
A suite of in-app marketing and analytics tools designed to amplify music, promote releases (new and catalog), grow fanbases, and deepen engagement within the Spotify platform.
Target Market
Musicians, bands, managers, labels, and music marketers seeking to promote music releases, grow fanbases, and monetize through in-app features on Spotify.
Unique Value Proposition
A native, data-informed marketing toolkit built into Spotify that enables artists to promote music, reach fans, and gain insights directly on the platform, with no upfront cost for Discovery Mode and trackable outcomes.
Technical Requirements
Access via Spotify for Artists; Discovery Mode requires songs to be prioritized by artist/label; available in 20+ markets; tracks must be distributed through participating distributors for Discovery Mode access.
Pricing Model
Discovery Mode has no upfront cost; Spotify charges a commission on streams generated from Discovery Mode contexts; the commission is deducted from future Spotify statements. Other Campaign Kit and promotion features operate within the Spotify for Artists framework (pricing and budgets are not explicitly stated in the provided content).
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