SRAM
Business Profile
Core Value Proposition
SRAM provides cycling components and systems for road, mountain, gravel, and E-MTB riding.
Target Customer
Individual cyclists (road, mountain, gravel, E-MTB) and bike shops/dealers servicing those riding segments.
Key Differentiator
Integrated ecosystem of components across multiple premium brands (RockShox, Zipp, Quarq, Truvativ, TIME Sport, etc.) with digital connectivity and app-supported services (AXS and related tools).
Implementation Timeline
{"Not specified in the provided content."}
Pain Points
- 1Need reliable, high-performance drivetrain, suspension, wheels, and braking components across diverse riding styles (road, mountain, gravel, e-MTB).
- 2Desire for optimized system performance and coordination across brands (e.g., power meters, transmission, wheels, suspension) with digital connectivity.
- 3Need access to support, maintenance resources, and dealer networks for installation, service, and warranties.
Key Features
- 1Suspension components and dropper posts from RockShox (forks, rear shocks, flight-line products) and related Ride/Trail content.
- 2Wheels and aero components from Zipp, including various wheel series and cockpit options, plus tools like Wheel Finder and tire pressure calculator.
- 3Power meters and drivetrain components from Quarq, TIME Sport, and SRAM's Eagle/AXS transmission lines (e.g., XX1, X01, GX, AXS connectivity).
- 4Digital ecosystem and connectivity (AXS) with app availability on iOS and Android, plus AXS web/app resources and service/support integrations.
- 5Dealer, rider, and product support resources (Rider Support, Dealer Support, Manuals & Videos, Recalls, Warranty, Product Registration).
Target Customer Industries
Client Results
- 1Not specified in the provided content.
Competitive Advantages
- 1End-to-end cycling components ecosystem across multiple premium brands, enabling integrated performance.
- 2Digital connectivity and apps (AXS) to manage and enhance shifting, gearing, and system integration.
- 3Brand-wide support and resources (Rider/Dealer Support, Manuals, Warranty, Product Registration).
Key Benefits
Case Studies & Success Stories
World Bicycle Relief
World Bicycle Relief is listed among SRAM's brand portfolio; no detailed results or metrics provided in the content.
Additional Product Information
Product Description
A portfolio of cycling components and brands including RockShox, Zipp, Quarq, Truvativ, TIME Sport, Velocio, and World Bicycle Relief, offering drivetrain, power meters, wheels, suspension, and related components for road, mountain, gravel, and E-MTB bikes.
Target Market
Cyclists and bike shops/dealers across road, mountain, gravel, and E-MTB segments; brands and teams within the cycling ecosystem.
Unique Value Proposition
An integrated, multi-brand cycling component ecosystem with digital connectivity (AXS) that enables high-performance, coordinated system performance and support across road, mountain, gravel, and E-MTB applications.
Technical Requirements
AXS connectivity requires pairing with the AXS app; apps available on the App Store and Google Play; additional tools include Wheel Finder and tire pressure calculator on Zipp site.
Pricing Model
Not disclosed in the provided content.
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