Star Walk 2

Business Profile

Core Value Proposition

Star Walk 2 provides a real-time interactive sky map and augmented reality stargazing experience that helps beginners identify stars, planets, and constellations from a mobile device.

Target Customer

Beginner stargazers, students, educators (educational use noted); general consumers interested in astronomy

Key Differentiator

Augmented reality integration with a real-time sky map, extended celestial information with photos and 3D models, and time-based sky visualization (Travel Through Time) at an affordable price

Implementation Timeline

Immediate value upon installation and setup; described as easy to use for beginners with quick setup

Pain Points

1Difficulty identifying celestial objects in the night sky without a guide
2Need to plan observing sessions and know what’s visible from a location and when
3Affordability and ease-of-use for learning and casual stargazing

Key Features

1Real-time interactive sky map on a mobile device
2Augmented reality (AR) mode for sky viewing
3Encyclopedia of the sky with extended information, photos, and 3D models
4Travel Through Time to visualize past/future sky at any date/place
5Visible Tonight and other planning tools to determine what’s observable

Target Customer Industries

Client Results

1Easier identification of stars, planets, meteors, and other sky objects for beginners
2Ability to plan stargazing sessions using visibility tools and time controls
3Educational value as an adaptable tool for classrooms and learning

Competitive Advantages

1AR-enabled, real-time sky mapping for hands-on learning
2Rich object data with photos and 3D models
3Time-based visualization for planning and education
4Affordability relative to feature set

Key Benefits

1Identify celestial objects quickly and easily

2Plan observing sessions with visibility features

3Access rich educational content (photos, 3D models)

4Educationally adaptable for classrooms and learning activities

Additional Product Information

Product Description

Mobile stargazing app offering a real-time sky map, AR viewing, and extensive celestial information to help users identify and learn about stars, planets, and other sky objects.

Target Market

Beginner stargazers, students, educators, general consumers interested in astronomy

Unique Value Proposition

AR-enhanced, real-time sky map with extensive sky data and time-travel visualization at an accessible price

Technical Requirements

App is presented as requiring the user to enable JavaScript to run the app (per site pages); designed as a mobile app experience

Pricing Model

Described as an affordable option with Star Walk 2 and variants such as Star Walk 2 Plus/Pro

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