stickK

Business Profile

Core Value Proposition

stickK provides an online commitment contracts-based goal-setting platform that uses financial incentives and accountability to help individuals and organizations achieve their goals.

Target Customer

{"Individuals","Groups","Workplaces / Organizations"}

Key Differentiator

Combines behavioral economics concepts (commitment contracts, loss aversion, refereed accountability) with financial stakes and social support; offers white-label platforms for institutions to run holistic wellbeing programs.

Implementation Timeline

Not specified; user-set goals with varying timeframes (platform supports goal-setting across multiple durations).

Pain Points

1Lack of motivation or discipline to stick to goals
2Need for strong accountability and social support
3Desire for a structured incentive system and progress monitoring

Key Features

1Create commitment contracts with monetary stakes
2Appoint a referee or accountability partner to monitor progress
3Social/shareable goals with support from a community
4Free platform with optional white-label solutions for institutions
5Progress tracking and reporting (including weekly progress reports in historical narratives)

Target Customer Industries

Client Results

168 million dollars on the line across commitments
2640,000 commitments created
31 million workouts completed
479 million cigarettes not smoked
5Public success signals such as higher likelihood of achieving goals (up to ~3x more likely in some cases) according to coverage

Competitive Advantages

1Uses financial stakes to leverage loss aversion and increase motivation
2Incorporates a referee for accountability and social support
3Offers white-label, institution-focused solutions for corporate wellbeing programs
4Free to use for individuals
5Grounded in behavioral economics and related research

Key Benefits

1Increases likelihood of goal attainment through financial stakes

2Provides social accountability via referees and supporters

3Supports a wide range of goals (health, career, education, etc.)

4Can be deployed as a white-label program for organizations

5Free to use for individuals

Case Studies & Success Stories

Bloomberg: Referee plus financial stake yields high success rates

Case #1

Bloomberg reports that using both a referee and a financial stake can yield an 87% success rate for financial resolutions, highlighting the platform's effectiveness in driving commitment and accountability.

Entrepreneur coverage: 3x higher likelihood of success and large user traction

Case #2

Entrepreneur articles quote stickK co-founder Jordan Goldberg stating users are three times more likely to succeed; the platform has logged hundreds of thousands of commitments (e.g., hundreds of thousands created).

Additional Product Information

Product Description

A free online goal-setting platform that uses commitment contracts and monetary incentives to help individuals, groups, and workplaces achieve personal and organizational goals; offers white-label solutions for institutions to implement wellbeing programs.

Target Market

Individuals seeking self-improvement, groups aiming to achieve shared goals, and workplaces wanting to deploy wellbeing or performance programs for employees or followers.

Unique Value Proposition

Science-backed goal setting via commitment contracts, monetary stakes, and referee accountability, with flexible use cases and white-label options for organizations.

Technical Requirements

Web-based platform with mobile availability (iOS and Android references in coverage); supports online sign-up and commitment contract setup.

Pricing Model

Free to use for individuals; also offers white-label solutions for institutions (pricing not specified in provided content)

Companies Solving Similar Problems

Based on matching: problems solved, key features, industries

Mindler Career Guidance Platform

Comprehensive career guidance and counselling services using advanced assessments and expert advice to help students discover and plan their ideal career paths.