Storytel
Business Profile
Core Value Proposition
Storytel provides access to a vast, multi-language library of audiobooks and ebooks, including exclusive Storytel Originals, via a subscription with offline listening and kid-friendly features.
Target Customer
General consumers seeking audiobooks and ebooks; families with children (Kids Mode); users in India, Indonesia, Singapore, Korea (and other markets listed), who want access to a large catalog and offline reading/listening.
Key Differentiator
Exclusive Storytel Originals; large multi-language catalog; Kids Mode for children; offline downloads; personalized recommendations and family plans; cross-market availability with country-specific pricing.
Implementation Timeline
Free trial periods are available in multiple markets (e.g., 7 days in Indonesia; 3–14 days in other markets depending on plan), with immediate access upon signup.
Pain Points
- 1Need for portable, on-the-go access to a large library of audiobooks and ebooks during commutes or downtime
- 2Desire for offline access to content
- 3Parent needs a child-safe environment and curated kids content
Key Features
- 1100k+ to 950k+ titles depending on market across multiple languages
- 2Storytel Originals – exclusive content
- 3Kids Mode – child-safe environment
- 4Offline downloads for audiobooks and ebooks
- 5Personalized recommendations based on listening/reading history
- 6Family plans and multi-user options on some markets
- 7Follow authors, narrators, or series for updates
Target Customer Industries
Competitive Advantages
- 1Exclusive Storytel Originals
- 2Very large, multilingual catalog
- 3Kids Mode for safe children's content
- 4Offline access and cross-device availability
- 5Personalized recommendations and family plan options
Key Benefits
Additional Product Information
Product Description
Storytel provides a subscription-based platform offering audiobooks and ebooks with a never-ending library across multiple languages, including Storytel Originals, Kids Mode, and offline downloads for use on various devices.
Target Market
Consumers seeking audiobooks/ebooks in multiple languages across several markets, including India, Indonesia, Singapore, and Korea; families with children seeking safe, kid-friendly content; users who want offline access and exclusive content
Unique Value Proposition
Storytel combines a vast multilingual library with exclusive Originals, a dedicated Kids Mode, and convenient offline access, all under a flexible subscription model across multiple countries.
Technical Requirements
Accessible via mobile apps and devices; supports offline downloads; content available for streaming or offline listening/reading; cross-device continuity implied by “read in bed – listen on the go” and “download offline on your favorite devices.”
Pricing Model
Subscription-based pricing with country-specific plans and free trial periods. Examples: India from Rs 149/month; Indonesia Rp31,500/month with 7-day free trial; Singapore from S$9.91/month with various tiers (including Family options); Korea from ₩11,900/month with a Family option at ₩17,900/month.
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