Subway Order
Business Profile
Core Value Proposition
Subway Order provides online and app-based ordering for Subway sandwiches, catering, gift cards, and rewards.
Target Customer
Subway customers (consumers) seeking convenient, multi-channel ordering (delivery, pickup, curbside where available) and loyalty rewards.
Key Differentiator
Integrated digital ecosystem including online/app ordering, MVP Rewards with point-based Subway Cash, promotions, and broad catering/gift card options across participating restaurants.
Implementation Timeline
Not specified in content
Pain Points
- 1Users experience friction when site requires cookies or has location-specific ordering capabilities that may be temporarily unavailable (e.g., curbside pickup not offered for a location).
- 2Promotions or codes can conflict or fail at checkout (e.g., promo codes already applied).
- 3Cart may expire during checkout, disrupting the ordering flow.
Key Features
- 1Online and mobile app ordering for pickup and delivery
- 2Catering and groups ordering
- 3Subway MVP Rewards with points, tiers, and Subway Cash redemption
- 4Gift Cards, e-gift cards, and bulk order options
- 5App-based ordering with quick reordering and customization
Target Customer Industries
Client Results
- 1Not specified in content
Competitive Advantages
- 1Cross-channel ordering across store, app, and online platforms
- 2Loyalty program with rewards and tiered benefits (MVP Rewards)
- 3Integrated catering, gift cards, and bulk gifting capabilities
- 4Promotions and member-exclusive offers
- 5Multiple pickup/delivery options and easy reordering
Key Benefits
Additional Product Information
Product Description
Online and app-based ordering platform for Subway sandwiches, catering, gift cards, and rewards, enabling order-ahead, delivery, pickup, curbside where offered, and loyalty benefits.
Target Market
Subway customers seeking convenient, multi-channel ordering and rewards; participating Subway restaurants/franchise locations.
Unique Value Proposition
A seamless, cross-channel ordering and loyalty ecosystem that combines digital ordering, rewards, catering, and gift card options to enhance convenience and engagement for Subway customers.
Technical Requirements
Cookies must be enabled for site functionality; app availability on Google Play and Apple App Store; online ordering available at participating restaurants; 15-minute pickup guidance noted in app/online ordering.
Pricing Model
Promotions highlighted in content: $6.99 Meal of the Day (6" sub + drink + chips or 2 cookies); Limited-time BOGO1 promotion (Footlong + another for $1); Gift card terms and reload options; MVP Rewards points system (earn 10 points per $1, tiered benefits).
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