SumUp Connect
Business Profile
Core Value Proposition
SumUp Connect provides a loyalty, messaging and customer engagement platform integrated with SumUp POS that helps turn transactions into relationships and grow repeat business.
Target Customer
Small to mid-sized businesses in retail and service sectors, including Coffee Shops, Quick Service Restaurants, Restaurants, Retail, Bars/Breweries, Beauty/Barber, Gym/Fitness, and Other; i.e., businesses that use or could use SumUp POS
Key Differentiator
Smart Customer Acquisition that surfaces your offers to potential customers on neighboring businesses' touchscreens, combined with auto-pilot messaging, AI-enhanced messages, a customer database, and loyalty/rewards within a single integrated platform
Implementation Timeline
Not specified in the content
Pain Points
- 1Many customers do not return after a first visit (60% of customers never return after their first visit).
- 2Difficulty sustaining ongoing customer relationships beyond a single transaction.
- 3Need for easier methods to attract new customers and encourage reviews.
Key Features
- 1AutoPilot Messaging
- 2AI-Enhanced Messages
- 3Customer Database
- 4Loyalty & Rewards
- 5Smart Customer Acquisition (neighboring business touchscreens) and Easy text-to-join
- 6Performance Insights
- 7Review Boost (encourages customers to leave reviews)
Target Customer Industries
Decision Makers
- 1Manager
Client Results
- 1Transforms one-time shoppers into devoted customers who choose the business again and again
- 2Improved engagement, relationship strength, and loyalty trends through analytics
- 3Enhanced online presence by incentivizing customers to leave reviews
Competitive Advantages
- 1Integrated with SumUp POS for streamlined operations
- 2Automated and AI-powered customer communications
- 3Easy customer onboarding via text-to-join
- 4On-screen exposure to potential customers through Smart Acquisition
- 5Actionable performance insights and review generation
Key Benefits
Case Studies & Success Stories
A2 Comics – Promotions feature attracts new customers
Ruth, Manager of A2 Comics, stated that using the Promotions feature led to visitors who were not their normal customers, indicating new customer attraction through promotions.
Additional Product Information
Product Description
SumUp Connect is the marketing team for your business that never stops - constantly and consistently communicate with customers to build relationships that keep them coming back.
Target Market
Businesses using or considering SumUp POS, particularly in Coffee Shops, Quick Service Restaurants, Restaurants, Retail, Bars/Breweries, Beauty/Barber, Gym/Fitness, and Other service sectors
Unique Value Proposition
A comprehensive, POS-integrated marketing and loyalty platform that automates customer engagement, rewards loyalty, attracts new customers, and collects feedback and reviews.
Technical Requirements
Requires SumUp POS integration (POS compatibility implied by 'and your POS')
Pricing Model
Not disclosed in the content
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