SunExpress Flights Booking Platform
Business Profile
Core Value Proposition
SunExpress provides affordable flight bookings and travel services across Europe and Türkiye with flexible fare options and extras.
Target Customer
Travelers (leisure and business) seeking affordable European-to-Turkey flights, easy online booking, and optional add-ons.
Key Differentiator
Offers four distinct fare types (SunLight, SunEco, SunClassic, SunPremium) with different baggage allowances and perks; extensive Europe-to-Türkiye network; loyalty and extras programs (SunExpress Reward, SunPriority, SunElite, SunFlex); heritage as a Lufthansa–Turkish Airlines joint venture.
Implementation Timeline
Value realized immediately upon booking via online platform; extras can be added during reservation.
Pain Points
- 1Finding affordable, convenient flight options across Europe and Türkiye.
- 2Unclear baggage allowances and potential extra costs in basic fares.
- 3Desire to customize travel with extras (seat selection, meals, lounge access, special services).
Key Features
- 1Online flight search and booking
- 2Multiple fare types: SunLight, SunEco, SunClassic, SunPremium with differing baggage and seat options
- 3Baggage information and add-ons (Extra Baggage, BaggageSecure, SunCafe, SunPriority, VIP services)
- 4Extras & More including lounge passes, hotel transfers, travel insurance, and partner promotions
- 5SunExpress Rewards loyalty program and SunExpress Golf Club
Target Customer Industries
Client Results
- 1Immediate online booking and travel planning
- 2Access to discounted fares and varied fare options
- 3Personalization through add-ons and loyalty benefits
Competitive Advantages
- 1Wide route network across Europe and Türkiye with connections from major hubs and regional airports
- 2Clear tiered fare options with defined baggage allowances and inclusions
- 3Loyalty and extra-service options (SunExpress Reward, SunPriority, SunCafe, lounge access)
- 4Heritage and credibility from being formed as a Lufthansa-Turkish Airlines joint venture
- 5Additional services and partnerships (airport transfers, insurance, car rental, etc.)
Key Benefits
Additional Product Information
Product Description
Online platform offering flight bookings, fare options (SunLight, SunEco, SunClassic, SunPremium), extras, loyalty programs, and travel services.
Target Market
European and Türkiye-based travelers seeking affordable, flexible flight options and travel extras.
Unique Value Proposition
Affordable, flexible European-to-Türkiye travel with multiple fare options, extensive network, and optional add-ons and loyalty rewards.
Technical Requirements
Not specified in content.
Pricing Model
Fare-based pricing with multiple fare classes (SunLight, SunEco, SunClassic, SunPremium) and one-way fares including service charges, fuel surcharge, taxes, and fees as stated in content.
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