Sunset Magazine

Business Profile

Core Value Proposition

Sunset Magazine provides inspiring homes, gardens, and design tips, transporting travel stories, and sustainable healthy recipes from the West’s best chefs, delivered straight to your door.

Target Customer

Western United States readers who are homeowners, gardeners, design enthusiasts, and travelers seeking home/garden design ideas, travel stories, and sustainable recipes.

Key Differentiator

Longstanding Western lifestyle publication (since 1898) offering a curated mix of home, garden, travel, and cooking content with both print and digital delivery, plus free digital edition of Sunset Western Garden Book and editor-curated Sunset Box.

Implementation Timeline

Value delivered immediately upon subscription with instant access to digital edition; print issues delivered on a schedule and auto-renew options.

Pain Points

1Lack of reliable, West-focused inspiration for home design, gardening, and décor.
2Need for curated travel ideas and itineraries in the Western region.
3Desire for simple, sustainable recipes and wine pairings; access to curated goods and gift options.

Key Features

1Print + Digital subscription options
2Digital edition accessible via mobile app (iOS and Android)
3Free digital edition of the Sunset Western Garden Book
4The Sunset Box with editor-curated home goods and pantry finds
5The Sunset Shop and gift/subscription offerings
6Newsletters for curated content (Best of the West, The Weekender, etc.)

Target Customer Industries

Client Results

1Readers gain ongoing inspiration and practical ideas for home, garden, and design
2Access to travel insights and itineraries in the West
3Digital and print access plus bonus resources (Garden Book, Sunset Box)

Competitive Advantages

1West-focused content with a long history (since 1898)
2Combination of home, garden, travel, and cooking content in one publication
3Dual format (Print + Digital) and a free digital edition
4Additional value through Sunset Box and shop offerings

Key Benefits

1Inspiration and practical guidance for home design and gardening

2West-region travel ideas and itineraries

3Access to curated recipes, wine pairings, and kitchen gear

4Flexible reading formats (print + digital) and digital access via mobile app

Additional Product Information

Product Description

Inspiring homes, gardens, and design tips, transporting travel stories, and sustainable healthy recipes from the West’s best chefs, delivered straight to your door.

Target Market

Readers in the Western United States interested in homes, gardens, design, travel, and cooking.

Unique Value Proposition

A long-standing West-focused lifestyle magazine delivering a curated mix of home, garden, travel, and cooking content with flexible print/digital options and value-added experiences (Sunset Box, digital edition, and exclusive shop offerings).

Technical Requirements

Digital reading available via iOS/Android app; requires account/subscription to access digital edition.

Pricing Model

Print + Digital subscription: $29.95/year; Digital Edition only: $14.95/year; 2-year Print + Digital: $49.95; 2-year Digital Edition: $24.95.

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