Sunset Magazine
Business Profile
Core Value Proposition
Sunset Magazine provides inspiring homes, gardens, and design tips, transporting travel stories, and sustainable healthy recipes from the West’s best chefs, delivered straight to your door.
Target Customer
Western United States readers who are homeowners, gardeners, design enthusiasts, and travelers seeking home/garden design ideas, travel stories, and sustainable recipes.
Key Differentiator
Longstanding Western lifestyle publication (since 1898) offering a curated mix of home, garden, travel, and cooking content with both print and digital delivery, plus free digital edition of Sunset Western Garden Book and editor-curated Sunset Box.
Implementation Timeline
Value delivered immediately upon subscription with instant access to digital edition; print issues delivered on a schedule and auto-renew options.
Pain Points
- 1Lack of reliable, West-focused inspiration for home design, gardening, and décor.
- 2Need for curated travel ideas and itineraries in the Western region.
- 3Desire for simple, sustainable recipes and wine pairings; access to curated goods and gift options.
Key Features
- 1Print + Digital subscription options
- 2Digital edition accessible via mobile app (iOS and Android)
- 3Free digital edition of the Sunset Western Garden Book
- 4The Sunset Box with editor-curated home goods and pantry finds
- 5The Sunset Shop and gift/subscription offerings
- 6Newsletters for curated content (Best of the West, The Weekender, etc.)
Target Customer Industries
Client Results
- 1Readers gain ongoing inspiration and practical ideas for home, garden, and design
- 2Access to travel insights and itineraries in the West
- 3Digital and print access plus bonus resources (Garden Book, Sunset Box)
Competitive Advantages
- 1West-focused content with a long history (since 1898)
- 2Combination of home, garden, travel, and cooking content in one publication
- 3Dual format (Print + Digital) and a free digital edition
- 4Additional value through Sunset Box and shop offerings
Key Benefits
Additional Product Information
Product Description
Inspiring homes, gardens, and design tips, transporting travel stories, and sustainable healthy recipes from the West’s best chefs, delivered straight to your door.
Target Market
Readers in the Western United States interested in homes, gardens, design, travel, and cooking.
Unique Value Proposition
A long-standing West-focused lifestyle magazine delivering a curated mix of home, garden, travel, and cooking content with flexible print/digital options and value-added experiences (Sunset Box, digital edition, and exclusive shop offerings).
Technical Requirements
Digital reading available via iOS/Android app; requires account/subscription to access digital edition.
Pricing Model
Print + Digital subscription: $29.95/year; Digital Edition only: $14.95/year; 2-year Print + Digital: $49.95; 2-year Digital Edition: $24.95.
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