Supabase

Business Profile

Core Value Proposition

Supabase provides a Postgres development platform to build production-grade applications using a Postgres database, authentication, instant APIs, Edge Functions, Realtime, Storage, and Vector embeddings.

Target Customer

Developers and product teams building applications who need a scalable Postgres-backed backend

Key Differentiator

Combines a full-stack backend platform on top of PostgreSQL with built-in authentication (including Row-Level Security), real-time features, serverless edge functions, storage, and vector embeddings, plus ready-made RESTful APIs and open-source tooling

Implementation Timeline

Start building in seconds; case studies show growth milestones such as 5 months to $1M and 7 months to 1M users

Pain Points

1Need to rapidly build a scalable backend around PostgreSQL with secure authentication
2Require real-time data synchronization and easy API access without managing servers
3Need capabilities for storing large files and integrating ML/vector embeddings

Key Features

1PostgreSQL database per project
2Built-in authentication with Row-Level Security
3Edge Functions (serverless code execution)
4Realtime data subscriptions
5Storage for large files
6Vector embeddings storage and indexing
7Instant RESTful Data APIs
8Integrations with OpenAI and HuggingFace
9Templates and community examples
10GitHub library for productivity

Target Customer Industries

Client Results

1Scalability, speed, and cost savings for a logistics delivery platform (Maergo case study)
2AI app growth to $1M in 5 months for a bootstrapped founder using Supabase
3One million users scaled with secure authentication in 7 months using Supabase Auth

Competitive Advantages

1Fast start with templates and community examples
2Full PostgreSQL-backed backend with built-in auth and Row-Level Security
3Serverless edge functions without managing servers
4Realtime, storage, and vector embeddings in one platform
5Out-of-the-box RESTful APIs and data services

Key Benefits

1Rapid backend development around PostgreSQL

2Secure, scalable authentication with Row-Level Security

3Real-time collaboration and data synchronization

4Edge Functions for custom logic without servers

5Vector embeddings for ML-powered features

Case Studies & Success Stories

Maergo's Express Delivery: How Supabase Helped Achieve Scalability, Speed, and Cost Saving

Case #1

Demonstrates scalability, speed, and cost savings achieved using Supabase for a logistics delivery platform.

Bootstrapped founder builds an AI app with Supabase and scales to $1M in 5 months

Case #2

Shows rapid growth of an AI app from a bootstrap startup reaching $1M in revenue in 5 months using Supabase.

Scaling securely: one million users in 7 months protected with Supabase Auth

Case #3

Demonstrates scaling to 1M users with secure authentication using Supabase Auth.

Additional Product Information

Product Description

The Postgres development platform that provides a Postgres database with Authentication, instant APIs, Edge Functions, Realtime, Storage, and Vector embeddings, plus ML data APIs.

Target Market

Developers, startups, and teams building production-grade applications requiring a Postgres-backed backend

Unique Value Proposition

A single platform that combines PostgreSQL with serverless functions, real-time features, storage, and ML-ready vector embeddings, enabling rapid full-stack development without managing backend infrastructure

Technical Requirements

PostgreSQL database; supports Edge Functions; supports vector embeddings; RESTful data APIs; user authentication with RLS

Pricing Model

Free tier available; paid plans on pricing page; 'Start for free' messaging on homepage

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