Supercell Games

Business Profile

Core Value Proposition

Supercell provides mobile games that as many people as possible play for years and that are remembered forever.

Target Customer

Global mobile game players; gamers who play on mobile devices and engage with social, multiplayer experiences.

Key Differentiator

A diverse portfolio of long-lasting, highly replayable mobile games (Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, Squad Busters, mo.co) with a mission to create games that people around the world play for years and remember, plus active entertainment partnerships and community involvement.

Implementation Timeline

Users can start playing immediately after download; some game modes are designed for quick matches (e.g., Brawl Stars' under-three-minute sessions).

Pain Points

1Need for quick, accessible multiplayer sessions that fit into short play windows (e.g., Brawl Stars offers fast-paced 3v3 and battle royale games that can be played in under three minutes).
2Desire for long-term engagement and fresh content across a broad game ecosystem (continuous updates and multiple titles to keep players returning).
3Social gaming with friends and collaborative play (play with friends or solo; lead/clan-based experiences in several titles).

Key Features

13v3 multiplayer and battle royale modes (Brawl Stars).
2Real-time card battles with a wide card collection (Clash Royale).
3Clan-based progression and farming/social gameplay (Clash of Clans, Hay Day).
4A portfolio of mobile games across multiple franchises (Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, Squad Busters, mo.co).
5Ongoing in-game updates, news, and cross-media partnerships (e.g., entertainment partnerships and brand collaborations).

Target Customer Industries

Decision Makers

1Head of New Games

Client Results

1Global player engagement and long-term retention (as evidenced by the company’s mission to create games that are played for years and remembered).
2Immediate play value and quick-access sessions (games designed for quick matches and immediate participation).
3A broad ecosystem of titles enabling ongoing content updates and cross-title engagement.

Competitive Advantages

1Short, fast-paced gameplay for quick engagement (Brawl Stars).
2Strong, multi-title portfolio with iconic franchises (Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, Squad Busters, mo.co).
3Active entertainment partnerships and cross-media exposure (e.g., collaborations and media integrations).
4Global reach with a focus on long-term player retention and community engagement.

Key Benefits

1Immediate access to engaging multiplayer games.

2Long-term engagement and retention across a portfolio of titles.

3Social and clan-based play that enhances shared experiences.

4Frequent updates and cross-media collaborations.

Additional Product Information

Product Description

A portfolio of mobile games created by Supercell, including Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, Squad Busters, and mo.co.

Target Market

Global mobile gamers seeking quick, social, and long-lasting gaming experiences.

Unique Value Proposition

A diverse, continuously updated lineup of highly engaging mobile games designed for quick sessions and long-term play, supported by a strong community and strategic brand partnerships.

Technical Requirements

Mobile devices (iOS/Android) with internet connectivity; games are downloaded and played on mobile platforms.

Pricing Model

Not disclosed in the provided content

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