Surl.li

Business Profile

Core Value Proposition

Surl.li provides a free online short URL generator with full statistics, branding options, and campaign-friendly features for marketing across messengers, social networks, and QR codes.

Target Customer

Global marketers, developers, and social media teams seeking trackable, branded short links.

Key Differentiator

Branding options (personal branded domain and subdomain branded links), easy one-click shortening, built-in analytics, ability to wrap UTM/pixel/referral data, and an API for bulk shortening, plus a QR code generator.

Implementation Timeline

Value can be realized immediately after account registration; one-click shortening and access to features after registration.

Pain Points

1Long URLs get truncated by messengers and social platforms.
2Short URLs need to be easy to remember and visually appealing for marketing materials.
3Need to track and analyze link performance across channels (clicks, source, geolocation) and attach parameters (UTM, referral, etc.).

Key Features

1One-click short URL generation
2Full click statistics (per link, including source and geolocation) by adding a + to the URL (e.g., surl.li/xxx+)
3Branding options: personal branded domain (e.g., surl.li) and subdomain branding
4Branded links on a domain or subdomain without limits
5Support for UTM tags, pixels, and referral data within short links
6QR code generator
7API for bulk shortening
824/7 service with global availability

Target Customer Industries

Client Results

1Ability to monitor traffic to shortened addresses with per-link analytics (clicks, source, geolocation)
2Cleaner, more memorable links that are easier to share across platforms
3Enhanced marketing tracking through UTM, pixels, and referral data
4Option to brand and customize short links for a professional appearance

Competitive Advantages

1Branding flexibility with domain-level and subdomain-level shorteners
2Comprehensive link analytics and geolocation data
3Support for campaign tags (UTM, pixels, referrals) within short links
4API availability for bulk shortening
5QR code generation for easily printable links

Key Benefits

1Smaller, memorable URLs that are easy to share

2Per-link analytics to measure traffic and audience behavior

3Branding options to maintain a professional image

4Ability to attach UTM tags, pixels, and referrals for marketing campaigns

5QR code generation for offline and print uses

6API support for handling large volumes of links

Additional Product Information

Product Description

A free online short URL service that shortens long links, provides detailed analytics, and offers branding options (custom domains and subdomains), with capabilities for UTM/pixel/referral data and QR code generation.

Target Market

Businesses and individuals needing trackable, branded short links for marketing, social media, and messaging across global platforms.

Unique Value Proposition

Surl.li combines free, immediate short-link generation with robust analytics, extensive branding options (domain and subdomain branding), and native support for campaign data (UTM, pixels, referrals) plus an API for bulk workflows and a QR code generator.

Technical Requirements

Web-based service requiring registration; API available for bulk shortening; generates analytics via URL parameters (e.g., surl.li/xxx+).

Pricing Model

Free tier available after registration; paid plans/tariffs are indicated but specific pricing is not provided in the content.

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