SurveyMonkey

Business Profile

Core Value Proposition

SurveyMonkey provides tools to create, customize, distribute, and analyze surveys to collect insights from respondents.

Target Customer

Individuals and teams who need to design surveys, collect responses, and analyze results (including enterprise admins managing team templates and collaboration).

Key Differentiator

AI-assisted survey creation (Build with AI), extensive templates and a Question Bank to reduce bias, ability to collaborate and share surveys, and SurveyMonkey Audience for buying responses.

Implementation Timeline

Value can be realized quickly: create a survey, preview and customize, and send to respondents; Build with AI can generate a survey with a single prompt, then edit as needed.

Pain Points

1High effort and time required to create surveys from scratch
2Need to ensure surveys are branded and well-structured with appropriate logic
3Difficulty obtaining sufficient respondents or managing distribution for responses

Key Features

1Create from scratch or copy existing surveys
2Build with AI to generate surveys from prompts
3Use templates and team templates
4Question Bank with pre-written questions to reduce bias
5Apply logic, branding, and design customization
6Preview, collaborate, and share surveys
7Collector to send surveys and gather responses
8Survey types and question types (e.g., NPS, A/B testing, payment pages via Stripe)

Target Customer Industries

Decision Makers

1Primary Admin
2Admin of a team

Client Results

1Faster survey creation and iteration
2Automatic Net Promoter Score (NPS) calculation in Analyze Results
3Improved data quality through bias-reducing Question Bank and templates
4Ability to purchase responses via SurveyMonkey Audience
5Collaborative survey design and streamlined sharing

Competitive Advantages

1AI-assisted survey generation for rapid creation
2Extensive templates and team libraries to accelerate work
3Question Bank to minimize bias and improve data quality
4Integrated audience access (SurveyMonkey Audience) to obtain responses
5Built-in analytics with features like automatic NPS scoring

Key Benefits

1Faster survey creation and iteration

2Bias-reducing questions through Question Bank

3Brand customization and design controls

4Collaborative tooling for teams

5Access to respondents via SurveyMonkey Audience

Additional Product Information

Product Description

SurveyMonkey is a survey creation, distribution, and analysis platform offering AI-assisted creation, templates, diverse question types, branding options, collaboration tools, and insights solutions for market research and customer feedback.

Target Market

Individuals and organizations (including teams and enterprises) needing survey creation, distribution, and analysis to gather feedback and insights.

Unique Value Proposition

SurveyMonkey combines AI-assisted survey creation, a rich library of templates and pre-written questions, collaborative features, and access to an audience for responses, enabling fast, unbiased, and scalable survey projects.

Technical Requirements

Supports payments via Stripe for in-survey payments; no other explicit technical requirements are stated in the provided content.

Pricing Model

Some templates and questions require a paid plan; template selection and editing capabilities vary by plan.

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