Susan G. Komen Foundation
Business Profile
Core Value Proposition
Susan G. Komen provides funding for breast cancer research and offers patient support, education, and community health programs to help prevent and cure breast cancer.
Target Customer
{"Breast cancer patients and survivors","Caregivers","Researchers","Healthcare providers","Donors and volunteers","Advocates"}
Key Differentiator
Combines extensive research funding (nearly $1.1B invested since 1982) with broad patient support (free helpline, financial assistance, educational resources) and a research data registry (ShareForCures) that connects researchers with information from people who have or had breast cancer, plus a wide community network of outreach and advocacy (30M in the community; 100k mobilized to advocate).
Implementation Timeline
Immediate access to helpline and resources; ShareForCures enrollment involves three steps (account creation, consent, data provision) with information sessions scheduled periodically; enrollment incentives and sweepstakes were offered with specific deadlines (e.g., by March 31, 2025 for a chance to win gift cards).
Pain Points
- 1Financial barriers to receiving breast cancer treatment and care
- 2Need for trusted information, support services, and guidance for patients and caregivers
- 3Need for diverse, large-scale data and opportunities to participate in clinical research and trials
Key Features
- 1Free Breast Care Helpline with oncology social workers and guidance to local resources
- 2Financial Assistance Program to help with treatment-related costs
- 3Educational Resources and Patient Care Center access
- 4Clinical Trials information and access support
- 5ShareForCures: a breast cancer research registry that connects researchers with health data from people who have or had breast cancer
- 6Community programs, fundraising events, and partner networks (Shop for the Cure, races, and advocacy opportunities)
Target Customer Industries
Decision Makers
- 1Oncology Social Worker
- 2Primary Care Physician
- 3Oncologist
- 4Researcher
- 5Healthcare Provider
Client Results
- 1Invested nearly $1.1B in breast cancer research since 1982
- 2More than 220,000 individuals received financial assistance and support
- 330 million people connected with the breast cancer community
- 4100,000 people mobilized to advocate for patients' rights
Competitive Advantages
- 1Integrated approach combining funding, education, patient support, and advocacy
- 2Dedicated helpline and local resource guidance
- 3Financial assistance to reduce treatment barriers
- 4Large-scale research funding coupled with a patient data registry (ShareForCures) to accelerate discoveries
- 5Active community and partner network supporting outreach and events
Key Benefits
Additional Product Information
Product Description
A national breast cancer foundation funding research, providing patient care resources and education, and coordinating community outreach and advocacy; also operates the ShareForCures breast cancer research registry.
Target Market
Breast cancer patients and caregivers, healthcare providers and researchers, donors, sponsors, and advocates seeking education, support, access to care, and opportunities to contribute to research
Unique Value Proposition
Combines substantial research funding with comprehensive patient support and a data-driven research registry to accelerate breakthroughs and improve survivorship outcomes.
Technical Requirements
Participation in ShareForCures requires creating a user account, completing informed consent and medical release forms, and providing information about breast cancer diagnosis; data is handled in a secure environment with de-identification of personal information.
Pricing Model
Fundraising and donations; corporate partnerships; Shop for the Cure; fundraising events (e.g., races, walks, 3-Day Walk); donor and sponsorship programs
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