Swiggy
Business Profile
Core Value Proposition
Swiggy provides on-demand food and grocery delivery from restaurants and stores, with options to discover dining-out experiences.
Target Customer
End users seeking online food and grocery delivery in India; and partner restaurants/merchants listing their offerings on Swiggy.
Key Differentiator
Integrated platform combining food delivery, grocery delivery (Instamart), dining-out discovery, and promotions/offers, plus table booking and corporate options.
Implementation Timeline
Not specified in the content; onboarding and time-to-value for partners can vary, with listings and promotions usable after onboarding.
Pain Points
- 1Finding nearby restaurants with promotions and offers
- 2Accessing convenient grocery delivery alongside meals
- 3Managing online orders and discovering dining options with discounts
Key Features
- 1Order food and groceries from a single platform
- 2Search for restaurants/items and discover options by location
- 3Restaurant listings with ratings, distance, and table booking options
- 4Promotions and bank offers on orders
- 5Account management (Sign in/Sign up), delivery address, and payment
Target Customer Industries
Decision Makers
- 1Restaurant Owner
- 2Head of Operations
- 3Marketing Manager
- 4Procurement Manager
Client Results
- 1Increased order volume for partner restaurants and grocers
- 2Greater exposure through Swiggy's platform and offers
- 3Ability to drive promotions and reach customers at scale
Competitive Advantages
- 1Large network of restaurants and groceries across multiple cities
- 2One-stop platform for food, groceries, and dining-out with integrated payments
- 3Promotions, discounts, and bank offers to attract customers
- 4Additional features like table booking and corporate offerings
Key Benefits
Additional Product Information
Product Description
Online platform delivering food and groceries from a wide network of restaurants and stores, with restaurant discovery, table booking, promotions, and payments.
Target Market
India-based consumers seeking food and grocery delivery; and partner merchants (restaurants, grocers) listing offerings on Swiggy.
Unique Value Proposition
One-stop online platform connecting diners with a vast array of restaurants and grocery outlets, offering discovery, delivery, dining reservations, and frequent promotions.
Technical Requirements
Requires internet access; sign-in or sign-up; delivery address; payment method.
Pricing Model
Not specified in the provided content.
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