SXFI (Spatial Holography)
Business Profile
Core Value Proposition
SXFI (Spatial Holography) provides immersive, personalized spatial audio by using computational audio to bridge lifelike sound from headphones or speakers.
Target Customer
Gamers, movie/music enthusiasts, and general consumers seeking immersive audio experiences; audio enthusiasts; users interested in gaming, work/study, and on-the-go listening.
Key Differentiator
SXFI Spatial Holography with AI Personalization that creates a multi-directional soundscape from a single headphone or speaker, personalized to individual head/ear profiles and compatible with SXFI READY hosts.
Implementation Timeline
Not specified in the content
Pain Points
- 1Headphones or single speakers fail to deliver a lifelike, expansive soundstage
- 2Sound is not personalized to the listener’s unique head and ear shape
- 3Difficulty achieving cinematic or immersive audio across games, movies, and music with standard hardware
Key Features
- 1SXFI Spatial Holography: computational audio that expands soundstage for headphones or speakers
- 2SXFI Personalization AI: tailors audio to individual head/ear profiles using a large dataset
- 3100% personalized natural sound that adapts to new head/ear profiles
- 4Works with SXFI READY hosts (TVs, PCs, laptops, tablets, mobile phones, etc.)
- 5SXFI READY headphones and speakers available for a full SXFI experience
- 6Gaming-specific modes (e.g., SXFI BATTLE Mode) and InPerson Mic technology for clearer team communication
Target Customer Industries
Client Results
- 1Lifelike, expansive audio that enhances gaming, movies, and music
- 2Personalized sound optimized for individual listeners, improving clarity and immersion
- 3Improved communication in team-based gaming via InPerson Mic technology
- 4Ability to use SXFI READY hosts across multiple devices for a consistent experience
Competitive Advantages
- 1AI-driven personalization delivering a tailored acoustic fingerprint for each user
- 2Spatial holography that broadens soundstage from common consumer hardware (headphones or a single speaker)
- 3Broad compatibility with SXFI READY hosts and devices across TVs, PCs, laptops, tablets, and mobile devices
- 4Dedicated gaming and cinema-focused features (e.g., SXFI BATTLE Mode, InPerson Mic Tech) for improved performance
- 5Brand backing from Creative’s SXFI ecosystem and ongoing product development
Key Benefits
Additional Product Information
Product Description
SXFI is Creative’s spatial audio technology that uses computational audio and AI personalization to deliver immersive, lifelike sound from headphones or a single speaker, compatible with SXFI READY hosts.
Target Market
Consumers seeking immersive home audio for gaming, movies, and music; online shoppers and electronics enthusiasts; education/workUse cases looking for enhanced multimedia audio
Unique Value Proposition
Delivering 3D-like, personalized audio from common listening devices through AI-powered spatial holography that adapts to individual listeners and works across a broad set of hosts and devices
Technical Requirements
Requires SXFI READY host devices (e.g., TVs, PCs, laptops, tablets, mobile devices) and SXFI READY headphones or speakers; compatible with a range of hosts labeled with the SXFI READY Logo
Pricing Model
Not specified
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