tabii
Business Profile
Core Value Proposition
tabii provides a next-generation digital platform that aggregates TRT content including TV series, films, documentaries, and children’s programs, with a focus on exclusive/original content.
Target Customer
Families and Turkish-speaking viewers in Türkiye seeking on-demand access to Turkish TV shows, films, documentaries and kids programming.
Key Differentiator
Offers exclusive/original tabii content not found elsewhere, plus curated access to festival films, popular Turkish titles, and original TRT productions.
Implementation Timeline
Anında erişim sağlanır/abonelik ile hemen izlenebilir
Pain Points
- 1Limited access to exclusive Turkish content and original programming
- 2Fragmented availability of Turkish TV/film content across channels and platforms
- 3Desire for family-friendly, diverse on-demand content in one platform
Key Features
- 1tabii – a digital platform hosting film, TV series, documentaries, and children’s programming
- 2Özel İçerikler: tabii’ye özel içerikler
- 3Festival filmleri ve Türk yapımları listeleri
- 4Kızılelma: Bir Fetih Öyküsü gibi orijinal TRT içerikleri
- 5Geniş animasyon ve çocuk içerikleriyle aile dostu kütüphane
Target Customer Industries
Competitive Advantages
- 1Exclusive/original Turkish content on tabii platform
- 2Content across multiple formats (films, series, documentaries, children’s programming)
- 3Festival films and original TRT productions highlight the catalog
- 4Part of TRT ecosystem with potential cross-channel integration (TV, radio, digital apps)
Key Benefits
Additional Product Information
Product Description
tabii is a next-generation digital platform from TRT that aggregates curated Turkish content including TV shows, films, documentaries and children's programs. It emphasizes exclusive/original content and sections such as festival films and original TRT titles.
Target Market
Turkish-speaking families and general audiences in Türkiye seeking on-demand access to TRT content across genres including family, drama, documentary and children's programs
Unique Value Proposition
Exclusive, original Turkish content on a modern digital platform with access to festival films and TRT originals, bundled within the TRT ecosystem
Technical Requirements
Internet connection; availability of tabii mobile app (and on-demand streaming)
Pricing Model
Not disclosed
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