tabii

Business Profile

Core Value Proposition

tabii provides a next-generation digital platform that aggregates TRT content including TV series, films, documentaries, and children’s programs, with a focus on exclusive/original content.

Target Customer

Families and Turkish-speaking viewers in Türkiye seeking on-demand access to Turkish TV shows, films, documentaries and kids programming.

Key Differentiator

Offers exclusive/original tabii content not found elsewhere, plus curated access to festival films, popular Turkish titles, and original TRT productions.

Implementation Timeline

Anında erişim sağlanır/abonelik ile hemen izlenebilir

Pain Points

1Limited access to exclusive Turkish content and original programming
2Fragmented availability of Turkish TV/film content across channels and platforms
3Desire for family-friendly, diverse on-demand content in one platform

Key Features

1tabii – a digital platform hosting film, TV series, documentaries, and children’s programming
2Özel İçerikler: tabii’ye özel içerikler
3Festival filmleri ve Türk yapımları listeleri
4Kızılelma: Bir Fetih Öyküsü gibi orijinal TRT içerikleri
5Geniş animasyon ve çocuk içerikleriyle aile dostu kütüphane

Target Customer Industries

Competitive Advantages

1Exclusive/original Turkish content on tabii platform
2Content across multiple formats (films, series, documentaries, children’s programming)
3Festival films and original TRT productions highlight the catalog
4Part of TRT ecosystem with potential cross-channel integration (TV, radio, digital apps)

Key Benefits

1Access to exclusive/tabii original content

2Wide range of genres (film, series, documentary, kids)

3Immediate on-demand access upon signup

4Content curated for family-friendly viewing

5Part of TRT ecosystem with cross-channel availability

Additional Product Information

Product Description

tabii is a next-generation digital platform from TRT that aggregates curated Turkish content including TV shows, films, documentaries and children's programs. It emphasizes exclusive/original content and sections such as festival films and original TRT titles.

Target Market

Turkish-speaking families and general audiences in Türkiye seeking on-demand access to TRT content across genres including family, drama, documentary and children's programs

Unique Value Proposition

Exclusive, original Turkish content on a modern digital platform with access to festival films and TRT originals, bundled within the TRT ecosystem

Technical Requirements

Internet connection; availability of tabii mobile app (and on-demand streaming)

Pricing Model

Not disclosed

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